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Course summary

Immerse yourself in the world of competitive gaming with this foundation degree in Esports Coaching & Management. With a worldwide audience of over 474 million people, this practical qualification allows you to prepare for a growing industry, whilst sharpening your understanding of game analysis, esports APIs, scrim culture and marketing principles. By 2024, there are expected to be over 577 million viewers of esports worldwide. League of Legends World Championship finals reached 100 million unique viewers which is larger than last year’s Super Bowl of 98 million. Newzoo predicts esports revenues to reach $1.61 billion by 2024 with the UK growing by 118% each year. Our foundation degree in Esports Coaching & Management is tailored to prepare you for employment within the Esports industry. You will cover integral skills and requirements needed to enter the esports arena and how to stay relevant in an ever changing environment. You will look at esports ecosystems and how the industry works in its various forms of shoutcasting, coaching, management, analyst roles and marketing. There will be a strong focus on marketing and how to showcase your own skills off and utilising technology to help build yourself as a platform. This course covers:

  • Team Management
  • Sports Psychology
  • Marketing Principles
  • Esports Ecosystems
  • Scrim Culture
  • Esports API’s
  • Game Analysis
  • Communication and Team Building Skills
As you progress through the course, you will explore the latest trends and developments within the industry. Utilising skills to be able to work within multiple areas of the multidisciplinary and multifaceted industry. You will also look into the latest technological updates to ensure you stay up to date with the industrial changes. You will explore multiple areas of revenues to find and apply yourself to solidify your platform. We focus on employability, so work is tailored to match and meet industry standards whilst also adopting industry workflows. We emphasise personal development, encouraging you to work with industry standard software and tools to create games. The Esports Coaching & Management course would look at developing skills with core themes that are aimed at analyst skills, coaching skills, scrim cultures, marketing, psychology and esports eco Systems. Understanding the psychology behind players performance and improvement whilst contextualising this to an esports practice. Understanding how to analyse data and create trends, team formations and foster a positive team-based culture is vital for them to develop and be successful in this area. Utilising marketing skills to be able to not only promote your teams but also to promote yourself as a “brand” in the ever growing, changing dynamic industry. This course is built for those who have an interest in joining the esports industry as a member of a professional esports organisation or as an analyst desk level talent such as an official analyst or shoutcaster. Learners should learn all the necessary skills needed to thrive in any organisation in any esport title.


Modules may include: Year 1 (Level 4) Games Analytics (20 Credits) – You will create professional analyst documents including spreadsheets, strategy plans and presentations using data that was collected manually. Scrim Culture (20 Credits) – You will be presented industry standard skills improvement techniques and will utilise these to support skill development for players using these techniques. Major 1 (20 Credits) – During Majors you will be grouped by your skills and will be tasked with being the support staff for an imitation “esports org” who are playing within an imitation “major”. Esports Ecosystems (20 Credits) – This module will give you an insight into the esports industry as a whole whilst looking at it’s short history and how it’s built today. Professional Development (20 Credits) – The purpose of this module is to enable you to acquire and develop a range of skills including transferable, personal, interpersonal, academic and subject specific skills that will enable them to succeed in the industry. Esports Psychology (20 Credits) – In this module you will focus on using current industry standard sports psychology techniques to help understand the theory behind performance and how to improve it. Year 2 (Level 5) Team Coaching (20 Credits) – During this module you will be given the skills needed to coach a professional esports team. This will include necessary player management, strategy & planning, communication and teamwork skills. Content Creation & Marketing (40 Credits) – During this module you will be shown how to market yourself and keep your brand running whilst you’re not signed onto a team. This will also teach you valuable skills towards team visibility growth. Tournament Streaming (20 Credits) – Within the Tournament Streaming module you will be introduced to shoutcasting and the skills that are necessary to succeed in that field. This will include research that goes into a shoutcast prior to the game, voice control, mic set ups, etc. Major 2 (20 Credits) – During Majors you will be grouped by their skills and will be tasked with being the support staff for an imitation “esports org” who are playing within an imitation “major”. Employability Skills (20 Credits) – The focus of the module is the development of so-called “soft skills” ; these are skills that are in addition to the expected technical skills of employment within the chosen industry. Skills such as time management, communication skills, project management and a good work ethic are skills employers look for.

Assessment method

Modules will be formally assessed and graded through a range of methods, including:

  • Practical Demonstrations
  • Portfolios
  • Reflections
  • Case Studies
  • Solo & Group Projects
  • Evaluations
  • Academic Posters
This range of activities provides the opportunity for everyone to demonstrate the knowledge and skills that they have acquired throughout the course of their studies.

How to apply

This course is not accepting applications from students requiring a Student visa. For more information, please contact the course provider.

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

IELTS: IELTS 6.0 with no less than 5.5 in any component. International qualifications: International qualifications will be assessed against these criteria Mature applicants: University Centre Leeds welcomes applications from mature* applicants who may not have met the academic criteria, but who can demonstrate a wealth of experience in their chosen field. Candidates in this category and otherwise are likely to be interviewed to assess their suitability for the course and may be asked to provide a portfolio of evidence to support their application. *21 years and over at the start of the course RPL claims: The course structure actively supports claims for Recognition of Prior Certified Learning (RPL).

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
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Fees and funding

Tuition fees

England £7950 Year 1
Northern Ireland £7950 Year 1
Scotland £7950 Year 1
Wales £7950 Year 1

Additional fee information

Fees are charged per academic year.

Provider information

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University Centre Leeds, Leeds City College
University Centre Leeds
Park Lane

Clearing contact details

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0113 235 4450

Course Clearing information

Additional information

Monday to Thursday 9.00am-5.00pm Friday 9.00am-4.30pm

Course contact details

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Esports Coaching & Management at University Centre Leeds, Leeds City College - UCAS