Digital Fashion Innovation at Arts University Bournemouth - UCAS

Course options

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Course summary

MA Digital Fashion Innovation encourages and supports designers to explore and work with advanced digital technologies, interrogate and question current fashion practice and challenge the ideals around how a product is realised. Fashion is currently recognised as one of the most damaging industries on the planet, abusing natural resources, dumping masses of redundant waste and product into landfill and flushing tonnes of chemicals into the oceans on a daily basis. It is therefore critical the practice of a designer acknowledges and attempts to address and integrate a conscious and considered approach to both the design and realisation of a fashion product. These design problems will be addressed through applying a process of systematically questioning existing ideas and use innovative design methods to analyse and comprehend problems and behaviours to generate alternative, creative and experimental design solutions


Course outline MA Digital Fashion Innovation represents an exciting opportunity for you to challenge and build on your previous achievements and to study at an advanced level. The course provides specific discipline-focused project work aimed at enabling you to take the right path towards your chosen career in industry or progress to further study at doctorate level. Unit 1: Strategies for practice This unit is comprised of a range of projects that begin with re-visiting the fundamentals of digital fashion. Although some properties are likely to be familiar, you’re encouraged to analyse and critically evaluate how and why they are manifested in your practice. If your first degree discipline was not fashion focussed or if you are less familiar with working with digital technology, critical language and debates, these introductions to the digital and practical fashion and related tools required will give you the opportunity to develop skills and adjust to new ways of working. You’ll be challenged to articulate and question some of the basic assumptions that may underpin your practice. This unit may consist of shared sessions encouraging and creating a network for all postgraduate students to attend alongside subject specialist sessions, which are particular to individual MA courses. MA specialist sessions require compulsory attendance for students on specific courses but, could, if space permits, be open to all students in the postgraduate network. You’ll identify theories relevant to your emerging study focus and research methods appropriate to these concerns for generating new knowledge and understanding, which will directly inform and identify your Masters Project proposal. Unit 2: Master’s Project 1 Exploration: Requires you to formalise your intentions in a Study Plan, and to interrogate and explore contextual issues relevant to your study focus through your creative design practice. Unit 3: Master’s Project 2 Implementation: Here you’ll carry through your plan of action identified in your proposal and establish ways of presenting and disseminating the outcomes of your creative design project, communicating your outcome to both specialist and non-specialist audiences.

Assessment method

All learning outcomes must be passed to successfully complete the unit.You are assessed, broadly speaking in two ways: formatively and summatively. Formative assessment provides feedback that will help you to develop your learning. It should be seen as ‘ongoing’ assessment in the sense that it enables you to pinpoint strengths and weaknesses and address them appropriately. Formative assessment may take place in tutorials, seminars, critiques and other discussions about your work. Summative assessment generally takes place at the end of a unit of study. It is an overall evaluation of your acquisition of the skills and knowledge developed in that part of the course. There will be specific tutorials and formative assessment events once per term to make you fully aware of your progress on the course and monitor your development.

Entry requirements

Applicants to the majority of our postgraduate degrees will usually have a 2:1 or equivalent undergraduate level qualification.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.56.5 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)
Cambridge English AdvancedCOverall score of 180
Cambridge English ProficiencyCOverall score of 200
PTE Academic54Minimum score of 51 in each component (reading, writing, speaking and listening)

IELTS, Pearson and TOEFL scores must be less than two years old at the time the course commences to be valid.

English language requirements

Fees and funding

Tuition fees

England £4000 Year 1
Northern Ireland £4000 Year 1
Scotland £4000 Year 1
Wales £4000 Year 1
Republic of Ireland £4000 Year 1
EU £9250 Year 1
International £9250 Year 1
Channel Islands £9250 Year 1

Additional fee information

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Digital Fashion Innovation at Arts University Bournemouth - UCAS