Swansea University

Degree level: Undergraduate

Public Relations and Media

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Explore the worlds of public relations and creative media practice on this three-year course accredited by the Chartered Institute of Public Relations, opening up a range of exciting career opportunities in this fast-moving sector. As a student on our BA Public Relations and Media programme, you will be joining a department that is ranked in the top 10 in the UK for overall student satisfaction (NSS 2017, NSS 2018). Some 91% of graduates are employed or in further study within six months of graduating (Destination of Leavers from HE survey 2015), and 75% of our students achieved a 1st class or 2.1 honours degree in 2017/18. Our Public Relations and Media graduates are truly international and are employed not just in the UK but all around the world, pursuing careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing. Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, this course will give you a thorough understanding of strategic communications, digital public relations practice, the theory and history of public relations and media, strategy, marketing and branding, business and entrepreneurship, journalism and professional development. You will also learn a range of practical skills and techniques relevant to a range of modern digital media fields and have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud. We offer a flexible degree structure with a wide range of specialist modules that allow you to tailor your studies to your future career goals while developing your individual interests. You have the option to study some modules through the medium of Welsh. Our teaching staff comprises specialist international researchers and also ex-professionals lecturing on PR, marketing, branding, video production, web and creative design, and journalism, giving you an unrivalled mix of academic and industry experience, further supported by lectures and seminars by guest speakers. You will gain excellent oral and writing skills and learn to present your ideas in a range of formats. You will also develop strong research and analytical skills and the ability to problem solve and make informed decisions. You will have a work placement and the opportunity to spend a semester studying abroad in the USA, Hong Kong or Singapore, further improving your student experience and enhancing your career prospects. Please visit our course page for more information: swansea.ac.uk/undergraduate/courses/artsandhumanities/media-pr-and-communication/pr-media/ We guarantee that you will be made a conditional offer for a course at Swansea University. Subject requirements will apply. Please come along to our next Open Day or get in touch for further information.

Course details

Modules

You will study six modules each year to include compulsory and optional modules. Module selection options may change.

Assessment method

This degree programme is delivered through lectures, tutorials and seminars. You will usually receive nine hours minimum scheduled contact time with your teachers every week. Full attendance at lectures, seminars and personal tutorials (personal tutorials are obligatory). All Arts and Humanities degree programmes include independent learning which requires initiative and hard work. We will challenge you with demanding teaching and assessment. Assessment includes essay, coursework and examination, presentations and a dissertation.


How to apply

Application codes

Course code:
PP23
Institution code:
S93
Campus name:
Singleton Park Campus
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

If you are an international applicant please visit our international pages for more information and details on how to apply: http://www.swansea.ac.uk/international/

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
93%
Student satisfaction
60%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Public Relations and Media at Swansea University - UCAS