24Jun
PostgraduateCourse summary
Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations. Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing. The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England. What you should know about this course
- You'll learn to be creative and solve marketing problems.
- Teaching is delivered by leading academics and industry experts.
- 88% student satisfaction in our Marketing programmes (National Student Survey 2022)
- Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2023)
- Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)
Modules
All degree courses are made up of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures, module content, and how each module is assessed. The direct link to this course on our website, can be found at the bottom of this page.
Assessment method
On this course, students are assessed by take-home exams, coursework and practice assessments on campus where required. Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assessments, which help you monitor progress and do not count towards your final grade.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Leadership and Management, Institute of
Entry requirements
You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. If you hold a degree without a marketing background, upon joining us you will be required to study an online self-study module on introduction to marketing.
Fees and funding
Tuition fees
| England | £11000 | Whole course |
| Northern Ireland | £11000 | Whole course |
| Scotland | £11000 | Whole course |
| Wales | £11000 | Whole course |
| International | £16000 | Whole course |
Additional fee information
For more information, please visit: https://www.gre.ac.uk/finance
Provider information
University of Greenwich
Old Royal Naval College
Park Row
Greenwich
SE10 9LS