Our degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations. Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles. Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.
The first year will introduce you to the contemporary marketing environment, with an emphasis on the digital channels of communication and the pillars of business management (law, finance, human resource management, IT, decision making). Year 2 develops your knowledge in areas of customer insight, digital media, digital communications, project management and relationship management. The marketing content in year 2 will introduce you to branding within the luxury sectors, a focus for local businesses. In preparation for gaining a placement for Year 3, and a graduate job once qualified, you will study interview techniques, how to prepare for assessment centres and how to brand yourself in a competitive market. The final year brings together your previous study, with modules on how to personalize the customer experience, as well as strategic and global marketing, delivered alongside a module on agency life, to prepare you for the fast paced nature of the digital marketing industries.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
The University welcomes mature applicants who may not have the standard entry requirements listed here. As an alternative, a 'non-standard entry portfolio' may be set for the applicant to complete in order to demonstrate their readiness for higher education.
English language requirements
The standard entry requirement for this programme is IELTS 6.0 with no element lower than 5.5. However, you can begin your 3-year degree programme with IELTS 5.5. Our International Route allows you to take 4 credit-bearing modules in International English Studies (IES) as part of your first year studies. This means you study 4 modules in your chosen subject and 4 in International English. The IES Modules allow you to focus on personal language development and your use of English as an academic language. Then, at the end of your first year, you’ll have all the necessary language skills to transfer to full study of your main subject. If you have an IELTS score under 5.5 you can still begin a 3-year degree programme with us. In this case we provide a 5 or 10 week intensive Presessional Programme in English language and academic skills. For the 10 week Programme you’ll need IELTS 4.5, and IELTS 5.0 for the 5 week Programme.
Further details of our international entry requirements can be found on our website.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|