Digital Marketing

University of Chichester

Degree level: Undergraduate

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

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Course summary

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If you want to study the most up-to-date, integrated Digital Marketing degree around, validated by industry, then this is for you. Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, web design, digital campaign planning, luxury and global marketing will prepare you for a number of digital marketing opportunities on graduation. You can opt for a full year’s internship, or get that experience in your final year in a 10-week placement. If exams are your nightmare, we have that covered. We can’t get rid of them, but at most they make up 15% of the total assessment for the degree, depending on which options you wish to take. The degree is accredited by the Chartered Institute of Marketing (CIM), providing exemptions against Level 4 and Level 6 professional marketing qualifications. Why study this course Located in the sunniest place in England, The University of Chichester Business School is just a stone’s throw from the beach, and less an hour by train, or road, from Brighton; one of the Government’s designated digital hubs. This, coupled with a wealth of digital, creative and branding agencies, as well as luxury brands, provides a rich seam of opportunity for our students. Using the teaching team’s commercial networks, you will be working on live projects with real clients from the start; developing skills that employers want. Our executive style approach, with small tutor led groups and a team known for their enthusiasm for their subjects, makes the experience fun, interesting and interactive. Where this can take you This course is for those who want to pursue careers across a range of roles within the digital marketing industry, including those who want to establish their own business. The emphasis on client projects will prepare you for agency opportunities, as well as in house roles in business to business, business to consumer, not for profit and the commercial environment. Options in subjects around the internet of things and creative disciplines, delivered in state of the art studios, will equip for life in the fast lane, after graduation. Skills and experience The course is designed to develop both your transferable skills and subject specific knowledge. You will learn to think critically and analytically about important ideas and issues, and to produce plans for companies within the industry, in response to active marketing problems. Through executive style workshops, guest lectures, case studies and real world projects, you will develop problem solving capabilities for a range of scenarios. Leaving Destinations This degree has been developed with input from a range of industry experts and we anticipate that there will be strong demand for our graduates. The anticipated employment opportunities will be with communications agencies (advertising, PR, sponsorship, market research, social media, digital, etc), in paid and organic search roles, with employers who require work ready graduates to manage their digital marketing activities.

Course details

Modules

The first year will introduce you to the contemporary marketing environment, with an emphasis on the digital channels of communication and the pillars of business management (law, finance, human resource management, IT, decision making). Year 2 develops your knowledge in areas of customer insight, digital media, digital communications, project management and relationship management. The marketing content in year 2 will introduce you to branding within the luxury sectors, a focus for local businesses. In preparation for gaining a placement for Year 3, and a graduate job once qualified, you will study interview techniques, how to prepare for assessment centres and how to brand yourself in a competitive market. The final year brings together your previous study, with modules on how to personalize the customer experience, as well as strategic and global marketing, delivered alongside a module on agency life, to prepare you for the fast paced nature of the digital marketing industries.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 96 - 112 points GCSEs: English language and mathematics at grade C or better.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDM - MMM GCSEs: English language and mathematics at grade C or better.
Access to HE Diploma M: 15 credits
International Baccalaureate Diploma Programme 28 points English and mathematics at standard level - 4 or better.
Extended Project The University welcomes the Extended Project Qualification and this will be taken into account in offers (where presented by an applicant).
GCSE/National 4/National 5 English Language and mathematics at grade C / 4 or better.

The University welcomes mature applicants who may not have the standard entry requirements listed here. As an alternative, a 'non-standard entry portfolio' may be set for the applicant to complete in order to demonstrate their readiness for higher education.


English language requirements

TestGradeAdditional details
IELTS (Academic)6
PTE Academic50

The standard entry requirement for this programme is IELTS 6.0 with no element lower than 5.5. However, you can begin your 3-year degree programme with IELTS 5.5. Our International Route allows you to take 4 credit-bearing modules in International English Studies (IES) as part of your first year studies. This means you study 4 modules in your chosen subject and 4 in International English. The IES Modules allow you to focus on personal language development and your use of English as an academic language. Then, at the end of your first year, you’ll have all the necessary language skills to transfer to full study of your main subject. If you have an IELTS score under 5.5 you can still begin a 3-year degree programme with us. In this case we provide a 5 or 10 week intensive Presessional Programme in English language and academic skills. For the 10 week Programme you’ll need IELTS 4.5, and IELTS 5.0 for the 5 week Programme.

Further details of our international entry requirements can be found on our website.

https://www.chi.ac.uk/international/entry-requirements/undergraduate-study-babscfdafdsc


Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £13500 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at University of Chichester - UCAS