Our degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations. Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles. Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.
The first year will introduce you to the contemporary marketing environment, with an emphasis on the digital channels of communication and the pillars of business management (law, finance, human resource management, IT, decision making). Year 2 develops your knowledge in areas of customer insight, digital media, digital communications, project management and relationship management. The marketing content in year 2 will introduce you to branding within the luxury sectors, a focus for local businesses. In preparation for gaining a placement for Year 3, and a graduate job once qualified, you will study interview techniques, how to prepare for assessment centres and how to brand yourself in a competitive market. The final year brings together your previous study, with modules on how to personalize the customer experience, as well as strategic and global marketing, delivered alongside a module on agency life, to prepare you for the fast paced nature of the digital marketing industries.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Bishop Otter Campus, Chichester
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
The University welcomes mature applicants who may not have the standard entry requirements listed here. As an alternative, a 'non-standard entry portfolio' may be set for the applicant to complete in order to demonstrate their readiness for higher education.
English language requirements
|IELTS (Academic)||6||No component less than 5.5|
|PTE Academic||50||50-57 and no lower than 50-57 in each component|
|TOEFL (iBT)||79||At least: 18 in Reading 17 in Listening 20 in Speaking 17 in Writing|
Qualifications recognised for English language proficiency
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
University of Chichester
Bishop Otter Campus
Course contact detailsVisit our course page
Admissions and Enquiries