Sports Business Management at Keele University - UCAS

Keele University

Degree level: Postgraduate

Sports Business Management (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Study the fast-moving sports industry and shape your business expertise on our Sport Business Management MSc. Capitalise on your enthusiasm for sport and your ambition to secure a career in this dynamic sector on a programme designed to develop your sports industry knowledge and business skills, enabling you to take full advantage of the sector's excellent career potential. Why choose this course?

  • Gain a 360 degree view of the global sports industry
  • Acquire essential business skills and sports industry insight
  • Unique opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub
  • Gain substantial practical experience through a consultancy, entrepreneurship or work placement project
Our Sport Business Management MSc provides you with the opportunity to study the sport and business worlds in-depth. Both sectors are in constant flux, especially the sports sector which is advancing in new ways such as esports, environmental sustainability in sport and women's sports. We’ve designed this programme to give you a comprehensive view of the sports industry, featuring guest lectures and industry days where you will gain valuable industry insights. You will also develop business expertise, helping you as you pursue a career in the sector. Sports-related core modules on the programme focus on areas such as exploring the complicated relationship between sport and the media, analysing the current state of play and what the potential future may look like. You will also evaluate the different experiences of sports and esports fans at events and use the theory you’ve studied to create your own sports activation or marketing campaign. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.


For information regarding modules for this course, please visit the course page on the Keele University website.

Entry requirements

Typical offer: 2:2 degree in any subject

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Information relating to the tuition fees and funding options for this course can be viewed on the course page on the Keele University website:
Sports Business Management at Keele University - UCAS