Digital Marketing and Communications at University Centre Peterborough - UCAS

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Course summary

The largest sector of local employment in the Peterborough region is the business and professional fields, with the largest number of jobs advertised in sales and marketing. Local employers have identified significant local skills gaps and therefore an inability to recruit locally. To address this we have collaborated closely with industry to design course content and assessment to ensure that students are equipped with industry-standard skills to enable them to compete effectively in the digital marketing and communications job sector upon graduation. At the academic level, students will be introduced to a critical and analytical framework where they are encouraged to look beyond traditional analysis to consider the social and environmental elements in the networked world, to consider how the online world has changed the face of marketing and to create their own online identity for their professional development. Our collaboration has specifically identified a need for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. The capstone module in level 6 is an opportunity to bring all of their practical skills and competencies and academic knowledge together into a traditional dissertation, or a more practical project involving a digital artefact. Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the long summer vacation. The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM). The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.


YEAR 1 (LEVEL 4) Academic & Professional Skills (15 credits) Digital asset Development (30 credits) Writing for Media Platforms (15 credits) Insight into Marketing (15 credits) Media and Marketing Environment (30 credits) Intro to Graphic Design (15 credits) YEAR 2 (LEVEL 5) Career Management and Employability Skills (15 credits) Social Media Marketing (15 credits) Measuring Success (15 credits) Copyright, Images and Ethics (15 credits) Integrated Advertising (30 credits) Understanding Consumer Behaviour (15 credits) Research Project Preparation (15 credits) YEAR 3 (LEVEL 6) Undergraduate Major Project (30 credits) Leading Innovation (15 credits) Public Relations (15 credits) Digital Data Insight (15 credits) Content Marketing (15 credits) Leadership for Sustainability (15 credits) Marketing in a Digital Age (15 credits)

Assessment method

YEAR 1 (LEVEL 4) 90% Coursework 10% Practical Exams YEAR 2 (LEVEL 5) 85% Coursework 10% Written Exams 5% Practical Exams YEAR 3 (LEVEL 6) 75% Coursework 5% Written Exams 15% Practical Exams 10% Placement Your final degree classification will be based on the average marks across all modules at Level 6 and Level 5 at a ratio of 2:1 respectively

How to apply

Application codes

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University Centre Peterborough
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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

International applicants

Unfortunately, UCP are currently not able to recruit International Students. We apologise for any inconvenience.

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £8250 Year 1
England £8250 Year 1
Northern Ireland £8250 Year 1
Scotland £8250 Year 1
Wales £8250 Year 1
Channel Islands £8250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing and Communications at University Centre Peterborough - UCAS