Richmond, The American International University in London

Degree level: Undergraduate

Fashion Management and Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry? Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management. As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in creative expression, scientific reasoning and foundations of sociology along with foundations of business to give you a thorough grounding in a range of subjects. In the second year, you will move on to more targeted topics for business management including financial and managerial accounting, marketing, entrepreneurship and micro and macroeconomics. From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as legal and ethical concepts in management, research methods and principles of marketing. The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour. Your final year will focus on topics such as advertising management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability. Potential electives in the final year include luxury brand management, fashion, and media, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest. This programme ensures students have an innovative and visionary approach as marketers. The academics’ teaching methods support our mission to develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide. Top reasons to study this programme:

  • Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts - https://www.richmond.ac.uk/about-richmond/the-liberal-arts/
  • Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research
  • Learn about consumer psychology in relation to luxury brands
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
  • Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
  • Contribute to the Richmond Fashion Society and write for our Magazine

Course details

Modules

We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.


How to apply

Application codes

Course code:
NW52
Institution code:
R20
Campus name:
Chiswick Park Campus
Campus code:
A

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
71%
Student satisfaction
70%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
Republic of Ireland £9250* Year 1
EU £14750* Year 1
International £14750* Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Management and Marketing at Richmond, The American International University in London - UCAS