Marketing embraces psychology, consumer behaviour, management, innovation, sociology and popular culture and is central to life in the 21st century. After studying buyer behaviour, marketing data analysis, branding, competition, and media and communications, you will combine it all in practical assignments. Why choose this course? Learn from staff with extensive industry experience as you engage with real marketing projects Study the latest marketing developments ensuring you graduate with up-to-date knowledge Develop your career opportunities with an optional placement and links to industry practitioners Gain knowledge of marketing and communications areas including management, marketing in contemporary contexts, marketing data and international business Explore a range of potential career options including sales, brand management, business development, market research, communications and customer liaison Benefit from studying a degree accredited by the Chartered Institute of Marketing (CIM), with an optional placement (sandwich) year. In each year of study, you will be involved in practical marketing projects from real companies and you will interact with professional practitioners, allowing you to engage with theory and practice and encourage you to make links between your studies and workplace practice. This provides you with an understanding of modern business marketing and will ensure that you are up-to-date with developments in communications, digital and social media, as well as business functions like finance, HRM and operations. Our professionally-accredited course will provide you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma. After graduation, this could provide a great way to start your marketing career and save you time and money towards your professional marketing qualification.
- Business Practice Explored (BSS005-1) Compulsory - Consumer Behaviour (MAR022-1) Compulsory - Customer Relationship Management (MAR018-1) Compulsory - Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory - Principles Of Marketing (MAR001-1) Compulsory - Using Data To Build Business Practice (BSS004-1) Compulsory - Brand Management (MAR016-2) Compulsory - Career In Practice (MAR027-2) Compulsory - Contemporary Issues In Marketing (MAR030-2) Compulsory - Digital Innovation And Entrepreneurship (MAR038-2) Compulsory - Interactive Marketing Management (MAR032-2) Compulsory - Marketing Communications In The Digital Age (MAR021-2) Compulsory - Continuing Professional Development (MAR027-3) Compulsory - Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory - Marketing In A Global Context (MAR014-3) Compulsory - Preparation For Specialist Research Project (MAR029-3) Compulsory - Specialist Research Project (MAR030-3) Compulsory - Topical Marketing Communications Practice (MAR031-3) Compulsory Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Luton Campus
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course