The MSc Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals. The course benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures the course meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing. The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you will have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice. The e-Marketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.
Core classes: Cross-Cultural Buyer Behaviour; Strategic Digital Marketing; Marketing Research in a Digital Age; eMarketing in Practice; Supply Chain Digitalisation; Contemporary Consumer; Integrated Marketing Communications; Leadership for Change and Innovation; Business Information Systems
A wide spectrum of assessment results will determine your final award, including, but not limited to, examinations, class tests, essays, class presentations, reports, projects, group work and class interaction.
Second-class Honours degree or non-UK equivalent qualification in marketing, or a business degree with a significant marketing component. Work experience in digital marketing and/or management may be an advantage, but is not essential.
Fees and funding
Additional fee information