Modules

Year 1 In your first year you’ll gain a comprehensive understanding of broad business and management areas as marketing, financial knowledge, organisational behaviours and professional skills. You will also create an international comms/promotional plan to develop your understanding of culture, market dynamics, financial structures and human resources. Core modules Business Economics Financial Knowledge and Skills for Business Marketing Principles Organisational Behaviour and Human Resource Management International Business Project Academic and Professional Skills Year 2 In your second year, core modules will develop your international perspective, while option modules allow you to tailor the course to your interests or career aspirations, covering areas such as analytics, marketing ethics, leadership and innovation. Core modules International Business Analysis Managing Digital Transformation Working Across Cultures Cross-Cultural Research Options* Leadership Creativity in Enterprise Economic Theory and Applications Money, Exchange Rates and Trade Digital Marketing and Analytics Personal Financial Planning Design and Innovation Applied Business Analytics Marketing Ethics and Responsibility Optional Placement Year You can gain valuable industry experience and earn money on an optional placement year abroad, returning to your final year with confidence, hands-on experience and contacts. Final year In your final year, you can further tailor your course to your interests and career aspirations by researching an international issue of your choice and choosing from a variety of option modules. Core modules International Management Strategy Options* International Business Report Customer Relationship Management and Services Marketing Marketing Across Cultures Responsible Enterprise Destination Marketing Marketing Planning and Strategy Understanding Employee Relations Organisational Change Consumer Psychology Environmental Economics Financial and Capital Markets Small Business and Entrepreneurship Ecommerce and Online Behaviour Dispute Resolution and Litigation Futurism for Marketers Public Relations: Principles and Practice Sustainable Supply Chain Management (SSCM) Big Data and Business Intelligence Employee Selection and Development Happiness: Work and Society Retail Marketing and Distribution Marketing Communications International Law and Socio-economic Development Game Theory in Economics, Finance and Business International Placement Project Researching Contemporary Issues in Economics Researching Contemporary Issues in Finance Researching Contemporary Issues in Human Resource Management and Organisational Behaviour Researching Contemporary Issues for the Intelligent Enterprise Researching Contemporary Issues in Marketing Researching Contemporary Issues in Supply Chain Management Researching Contemporary Issues in Strategic Management Placement Project *Option modules are indicative and may change, depending on timetabling and staff availability.