Sheffield Hallam University

Degree level: Postgraduate

Public Relations (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary: -Develop the creative, theoretical and technical skills required for a successful PR career

  • Explore communication theory, practice and research through wide-ranging learning methods
  • Learn how the industry works - build relationships and develop reputations with real-life briefs
  • Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
  • Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders
This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional. How you learn: All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere. You learn through
  • practical projects
  • lectures and seminars
  • commercial opportunities with real-world clients
  • critical thinking and group work skills
  • employability workshops
  • guest speakers and masterclasses
  • webinars with industry specialists
  • development of your online showreel
Applied learning - Live projects Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry. Networking opportunities A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead. Future careers This course prepares you for a career in
  • public and private sector organisations
  • PR agencies
  • charities
  • pressure groups
  • voluntary sector.organisations
This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers. You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.

Course details

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. Modules studied may differ depending on when you start your course. Compulsory modules Corporate Communications Crisis Communications Dissertation (Pr) History Of Public Relations Public Relations And Digital Communication Researching Communications Elective modules Media Law And Regulation Online Journalism Pr: Politics And Lobbying Writing For The Media

Assessment method

Coursework

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Public Relations, Chartered Institute of

Entry requirements

Normally • an honours degree (2.2 or above) or equivalent in any subject • a good standard of written and spoken English. Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience. If you do not have such academic qualifications we may consider your application individually, based on your personal, professional and work experience, and other formal qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam.


English language requirements

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

https://www.shu.ac.uk/courses/media-pr-and-journalism/ma-public-relations/part-time/

https://www.shu.ac.uk/courses/media-pr-and-journalism/ma-public-relations/part-time/


Fees and funding

Tuition fees

Republic of Ireland £9910 Whole course
EU £16385 Whole course
Channel Islands £9910 Whole course
England £9910 Whole course
Northern Ireland £9910 Whole course
Scotland £9910 Whole course
Wales £9910 Whole course
International £16385 Whole course

Additional fee information

Our tuition fee for UK students starting full-time study in 2023/24 is £9,910 for the course. For part-time study the fee will be calculated pro-rata each year based on the number of credits studied. Our tuition fee for International/EU students starting full-time study in 2023/24 is £16,385 for the course. † If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Public Relations at Sheffield Hallam University - UCAS