Course summary

You bring a curious mind. That way you have with words. A unique art directional style. We’ll bring you 30-years’ experience as an advertising course and a teaching army of advertising gurus both past and present. Together we’ll turn raw talent into a clever thinking idea machine, a future advertising star. Why study at Buckinghamshire New University? Why does this little part of England produce so many heavyweight creative superstars? Is it the great facilities, a course that perfectly mixes practical skills, creative challenges and marketing insights, taught by tutors with decades of advertising experience? Is it the army of alumni students, the BNU Mafia as they are affectionately known as, who constantly return to give tutorials, workshops, mentoring, advice, placements, internships and jobs? Is it its location, only 40 minutes from the hustle and bustle of one of the worlds’ most exciting adland communities, London? Who knows, but for the last 25 years its students have constantly created great campaigns that have won awards, who’ve then gone on to create the next generation of advertising history, both at home and aboard. Degrees at BNU are designed to offer a broader and more flexible education by giving you the opportunity to try a range of subjects before specialising. Even if you know exactly what you want to do, with most of our courses you can choose to study additional subjects to enhance your education. The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do. You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act. Students are also encouraged to get involved with industry awards, including D&AD New Blood Awards and Young Creative Network Awards. All this adds to the employability of our students. In 2022 our students won two D&AD New Blood Pencils and 2023 saw our students bring home four. What will I study? On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change. You’ll join a community of intuitive thinkers who look at everything, challenge boundaries and invent innovative and engaging solutions to advertising problems. We’ll encourage you to experiment and push your ideas and concepts and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process. You’ll only be taught by agency professionals both as dedicated tutors and visiting guests. They will help develop you as individuals, helping you think in different ways and voice your opinions for effect. You will gain a better understanding of people and gain insights into how they think, behave and act, through creative and strategic workshops, real live briefs, inspirational talks, agency visits, work experience and major competitions. You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will be able to create engaging and compelling campaigns.