We have consulted widely with prospective employers on the content and design of this new programme to ensure that the skills students are learning are industry-standard. The course is designed for students to develop as versatile learners, and to graduate as sales and marketing professionals. The first year of the course provides students with a grounding in a variety of business disciplines, which underpin later learning. In year two students begin to specialise in marketing with the module Integrated Marketing Communications. In the final year the HRM specialty is completed by studying Marketing in the Digital Age, Public Relations and a 30 credit Major Project on a marketing topic of the student’s choice. Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment. Case studies will be used for the learner to apply higher level intellectual skills in their analysis and problem solving, and in some cases to justify and reflect upon their business decisions and strategies to a panel of academic and industry “experts” in a ‘Dragon’s Den’ style scenario, or a group presentation made in the form of a pitch to senior management for a marketing campaign, for example. Students will be encouraged to be active learners whose knowledge and understanding is gained through a positive relationship with academic staff, who will act as mentors, rather than ‘lecturers’. The involvement of industry specialists will also be crucial, and again they will not be seen purely as ‘guest lecturers’, but as part of the university community. The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.
You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits. Year one for full-time students (Level 4) Academic and Business Skills (15 credits) Insight into Economics (15 credits) Global Business Context (30 credits) Accounting and Finance Fundamentals (15 credits) Insight into Marketing (15 credits) People, Planet and Profits (15 credits) Human Resources in Context (15 credits) Year two for full-time students (Level 5) Research and Employability Skills (15 credits) International Trade Dynamics (15 credits) Management and Leadership Today (30 credits) Integrated Marketing Communications (15 credits) Project Management Fundamentals (15 credits) Project Preparation (15 credits) Data Interpretation for Managers (15 credits) Final year for full-time students (Level 6) Undergraduate Major Project (30 credits) Modern Leadership Concepts (15 credits) Responsible Recruitment and Employment Law (15 credits) Marketing in the Digital Age (15 credits) Public Relations (15 credits) Research Skills (15 credits) Applied Strategic Management (15 credits) A typical 15 credit module is 150 hours includes 36 hours of tutor led delivery and 114 hours of recommended independent study. A typical 30 credit module is 300 hours includes 72 hours of tutor led delivery and 228 hours of recommended independent study. A full-time student should expect to undertake 38 additional hours per week during term-time.
Throughout the duration of your course you will be assessed by the following methods: Year one for full-time students (Level 4) 75% Coursework 10% Written Exams 15% Practical Exams Year two for full-time students (Level 5) 80% Coursework 20% Practical Exams Final year for full-time students (Level 6) 85% Coursework 15% Practical Exams We will provide, by the beginning of the first week of each semester, a current module guide with all the information you need for each module, including details of assessment tasks, the deadlines for these tasks, the required format and any relevant guidance. A formative assessment workshop is written into all module plans and usually take place in weeks 9 or 10 of the semester. Each course includes a summative feedback session where marked work is returned. Your final degree classification is calculated as an average of your highest 60 credits at Level 5 and all credits at Level 6. 70%+ First 60-69% 2:1 50-59% 2:2 40-49% Third
How to apply
This course is not accepting applications from Tier 4 international students. For more information, please contact the course provider.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- University Centre Peterborough
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Unfortunately, UCP are currently unable to recruit International Students. We apologise for any inconvenience.
English language requirements
If English is not your first language you will require IELTS score of 6.0 (with 5.5 minimum in each skill) or an equivalent English Language qualification.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£8000||Year 1|
|Channel Islands||£8000||Year 1|
Additional fee information
University Centre Peterborough
University Centre Peterborough
Course contact detailsVisit our course page
University Centre Peterborough Admissions