This course is for students who are interested in the diverse and ever-expanding field of fashion media and will nurture students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future. The course supports students to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.
- The course is taught alongside BA (Hons) Fashion and BA (Hons) International Fashion Business. This offers students, as communicators, first-hand insight into fashion design in the making.
- All aspects of the course relate to current professional and critical practice in the fashion industries.
- The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.
- This course benefits from being taught alongside our BA (Hons) Fashion and BA (Hons) International Fashion Business courses. As a suite, these three courses offer insight and introduction to the evolving Fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience.
- The BA (Hons) Fashion Brand and Communication course is a hands-on creative course. With theory embedded throughout module activities, the work students will undertake will be creative in its content and approach. Students will work towards a creative portfolio demonstrating their skills as innovative and directional practitioners who are able to do more than write about a topic- they can apply their knowledge to creative solutions.
- Students will be able to access the industry standard facilities in the newly refurbished Art and Design buildings, expected to open towards the end of 2022, enabling them to work in a range of scales, materials and processes. Students will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure they develop individual creative identities and ways of working relevant to current and emerging creative sector standards.
- Students on the course will be introduced to future proof interpretations of communication and will have the opportunity to develop work beyond a digital portfolio. Students will be encouraged to seek opportunities for communication in a range of products, campaigns, and media- offering them potential to create a truly individual body of work ready to pursue their graduate goals.
- This course, along with others in the suite of Fashion courses is highly internationally focused. Students benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and students are encouraged to consider diverse perspectives and references from the start of the course.
This course has a common first year The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first year courses Fashion BA (Hons) International Fashion Business (BA Hons) Modules Fashion Communities Fashion Futures Reshaping Fashion Disruptive Practice Fashion Activators Creative Revolutions Year Two In year two you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen In year two you will develop more advanced knowledge and skills to do with: fashion communication, promotional practice, and critical fashion, amongst others. There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. Modules Establishing Innovative Concepts Developing Innovative Solutions Fashion Futures: Graduate Ready Realising Innovative Practice We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
You will be assessed using a variety of methods which could vary depending upon the module. In the School of Art & Design we design our assessment methods to replicate the creative industry ways of working. This ensures that you have the chance to learn skills for future career opportunities. Assessment methods may include reports, practical coursework and presentations as part of individual assignments or group work elements.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
English language requirements
5 GCSEs at grade 4 / C or above to include English and Mathematics.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|