Course summary

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree. Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Advertising and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications. Designed to develop creative advertising strategists, our degree focuses on creative ideation techniques to generate innovative advertising solutions, data-driven decision-making and ethical advertising practices. Learn how to navigate the ever-evolving landscape of advertising and marketing – understand consumer behaviour, develop expertise in digital advertising and strategic communication and learn to think creatively and adopt the latest tools in modern integrated B2B and B2C advertising campaigns. We’ll equip you with the adaptability and critical thinking skills needed for senior management roles within the advertising and marketing industry, ensuring you are industry ready. Get hands-on with specialist industry software and put theory into practice during your Advertising in Practice module in your second year. Our lecturers, who are both research-active and industry-experienced, will teach you the essential skills you need for the workplace after graduation. You will have the opportunity to join our ‘Met Marketers’ society and CIM Student chapter to engage in creative and entrepreneurial activities. Take on the global CIM The Pitch competition and tackle a real-life marketing challenge set by a leading charity, where top finalists get the chance to pitch their ideas directly to the client. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist advertising expertise and real-world experience to stand out in the graduate job market. We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.