Course summary

Whether it’s seeing a piece of viral branded content on TikTok or being intrigued by an advert displayed on Google or Facebook, there is no question that the digital revolution has transformed the way we interact with businesses. Our new Digital Marketing course will prepare you for the modern world of reaching an audience through a range of exciting channels. Digital marketing skills are in high demand, with the top three fastest rising jobs all in social media, with Social Media Coordinator increasing by 19%, Community Manager up 18.1% and Social Media Assistant up 16.5%. (Marketing Week). You will be immersed in an employer focussed course, working on real-world marketing projects, while immersed in our new Social Media Lab that is equipped with the latest industry standard tools and software. This course will build upon your experiences of digital marketing as consumers to develop a more rounded appreciation of the application of digital marketing tools and techniques and their integration into broader marketing strategy.