University of Buckingham

Degree level: Undergraduate

Marketing with Media Communications (2-year degree)

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Course summary

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The University of Buckingham is:

  • Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).
  • We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.
  • Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.
  • Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.
  • As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.
The aims of this stimulating combination degree programme are broadly two-fold. To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law. The programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.

Course details

Modules

Accounting for Business, Advertising, Behaviour in Organisations, Business Simulation, Business Success through Service Excellence, Consumer Behaviour, Corporate Social Responsibility and Ethical Behaviour, Corporate Strategy and Strategic Management, Creativity, Innovation and Entrepreneurship, Cross-cultural Management, Design for Print, Economics for Business, Feature Writing, From Data to Story, Information-based Decision Making, Interpersonal and Communication Skills, Managing your Career, Marketing Communication in a Digital World, Marketing Fundamentals, Marketing Management, Marketing Project, Media Studies, News Management and Public Relations, Online Content Design, Personal Effectiveness, Research Skills for Business, Understanding Business and Management with embedded academic skills, Video Craft.

Assessment method

Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students. Media courses at the University of Buckingham offer students small student: tutor ratios with a dedicated media lab at their disposal. The work is production-based, allowing students to graduate from the programme with a portfolio to present to potential employers. This can include press journalism (news stories, features, interviews), a website (created by the student as part of the Online Media module), video and sound packages for TV / Radio Journalism (for Journalism minors) or an advertising campaign (Media Studies minors). Students also learn to use industry-standard software including InDesign, Photoshop and Final Cut Pro as well as DV cameras and digital still cameras.The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two.


How to apply

Application codes

Course code:
N5P3
Institution code:
B90
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

With staff and students from over 90 countries around the world, the University enjoys a wonderful and culturally diverse atmosphere. We provide support for students from outside the UK including: assistance with visa application and renewal; guaranteed accommodation in halls of residence; and a personal tutor to support your academic studies. Academic staff are available to help and advise, and operate an open-door policy. We have the best staff to student ratio of any university in the UK. Our students have formed a number of overseas clubs, and there is a sports and social programme each term to ensure you enjoy your time with us. Our idyllic setting between Oxford and Milton Keynes offers access to a range of cultural and social activities and Bicester Village, the renowned shopping outlet is a short bus ride away. English Language requirements: it is very important that your English level is of a good standard for you to be successful in your studies. All applicants must achieve specific requirements in all four components (listening, reading, speaking and writing). Please check our website for more details of the undergraduate or postgraduate language requirements for your course. https://www.buckingham.ac.uk/international/english-language-requirements/

Entry requirements

Qualification requirements

Applicants must also have GCSE English and Maths at Grade C / Grade 4, or above (or equivalent).


English language requirements

TestGradeAdditional details
IELTS (Academic)6.5Average of 6.5 (with 6.0 or above in each component)

https://www.buckingham.ac.uk/international/english-language-requirements/

https://www.buckingham.ac.uk/international/english-language-requirements/


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £25200 Whole course
England £25200 Whole course
Northern Ireland £25200 Whole course
Scotland £25200 Whole course
Wales £25200 Whole course
Channel Islands £25200 Whole course
International £40320 Whole course

Additional fee information

Home Students: The University of Buckingham is an alternative provider because we do not receive annual funding through the UK funding councils. Buckingham students are eligible for support from Student Finance England towards their studies: (1) An annual repayable Tuition Fee Loan of £6,165 (September 2017) paid direct to the University. Students are responsible for paying the remaining balance to the University for each term’s fees. (2) An annual repayable Maintenance Loan to help with living costs (the amount awarded is dependent on household income). This is paid directly to you after registration. The undergraduate fees can be found on our website at: https://www.buckingham.ac.uk/admissions/fees/

Sponsorship information

The University would like to encourage students – both undergraduates and postgraduates – to come to Buckingham regardless of their financial circumstances. The bursaries and scholarships we offer are awarded on merit and/or on financial need. You may only accept one University award. All awards are subject to your meeting the University’s academic entry requirements and abiding by the University’s rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham. For details of our current range of scholarships and bursaries please see our website: https://www.buckingham.ac.uk/admissions/scholarships

Marketing with Media Communications (2-year degree) at University of Buckingham - UCAS