We prepare you for global industrial product design careers, enhancing your research and technical skills, together with your critical and creative thinking abilities. We adopt a user-centred, interdisciplinary approach covering areas such as branding, the social impact of design, design management, design innovation, design technology and global design issues. Structured around the three themes of communication, collaboration and creativity, we focus on the design of products that interface directly with people and are manufactured through methods of mass production. Within competitive markets, the ability to interpret and manage ‘user’ perception and expectations is just as important within the overall design process as the functional, operational and production considerations.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include presentations, portfolio reviews, videos, posters and research reports. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Applicants should normally have an undergraduate degree in design or engineering. Non-design applicants can be accepted on the basis of evidence of a projects or activities that signal a creative, problem-solving ability. Portfolio: Applicants with a design background are expected to submit a digital portfolio for review.
Fees and funding
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Additional fee information