Delve into the diverse world of Sports Marketing where you’ll explore the unique opportunities and challenges that face sports marketers and the industry as a whole. You'll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. Studying with us will set you up perfectly for an exciting career in marketing, whatever path you choose to follow. Why study this subject? The London 2012 Olympics showed us how important marketing, management and the media is for major sports events and specifically the role of marketing sport for entertainment. The massive growth in the sports sector means there's increased demand for quality graduates who can demonstrate both knowledge and experience of working within the sports industry. In today’s economy, marketing plays a vital role in all organisations. By studying with us, you’ll develop your skills and learn how marketing can enhance the performance and perceptions of any organisation. Why study at Buckinghamshire New University? We always strive to give you ‘real world’ experience which will best prepare you for stepping into your future career. In our BA (Hons) Sport Marketing course, you’ll have the opportunity to engage in real marketing and agency briefs meaning you'll be learning in a uniquely practical way from day one. We’ve designed the course in this way to help you develop personal enterprise and entrepreneurial capabilities whilst being innovative and creative in your work. This focus on real-world experience will give you the competitive edge when heading into employment. We offer our students access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports industry throughout your course, including athletes and professional governing bodies. What’s more, with our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports and marketing organisations. Our High Wycombe campus is also close to the CIM (Chartered Institute of Marketing) headquarters so they often visit our students and give really valuable careers advice – you can’t get much better than that. What facilities can I use? Students of this course can utilise our state-of-the-art gym and human performance laboratory, home to an indoor three-lane running track that has 3D motion-capture technology. The facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment. What will I study? With a strong business studies foundation, this course will take you through the targeting and positioning of brands, paying attention to issues like market competition and saturation. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements and cover the management of digital media, exploring the role it has to play in sports marketing. You’ll also look at how to measure marketing campaign effectiveness using market research techniques and digital analytics. How will I be taught and assessed? You’ll be taught via lectures, interactive seminars, workshops, small group activities and classroom debates. Every stage of the programme is also supported by e-learning material. You’ll be assessed mostly through coursework and ‘real-world’ sport business activities like designing, implementing and evaluating marketing solutions. Here, you’ll focus on activities such as applying for funding, appraising financial performance and preparing marketing strategies.
How to apply
You can no longer submit a new application for courses starting in 2021.
If you already have a 2021 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
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- Campus name:
- Buckinghamshire New University
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Points of entry
The following entry points are available for this course:
- Year 1
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.
Please click the following link to find out more about qualification requirements for this course
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Fees and funding
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
*This is a provisional fee and subject to change.