Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Delve into the diverse world of Sports Marketing where you’ll explore the unique opportunities and challenges that face sports marketers and the industry as a whole. You'll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. Studying with us will set you up perfectly for an exciting career in marketing, whatever path you choose to follow. Why study this subject? The London 2012 Olympics showed us how important marketing, management and the media is for major sports events and specifically the role of marketing sport for entertainment. The massive growth in the sports sector means there's increased demand for quality graduates who can demonstrate both knowledge and experience of working within the sports industry. In today’s economy, marketing plays a vital role in all organisations. By studying with us, you’ll develop your skills and learn how marketing can enhance the performance and perceptions of any organisation. Why study at Buckinghamshire New University? We always strive to give you ‘real world’ experience which will best prepare you for stepping into your future career. In our BA (Hons) Sport Marketing course, you’ll have the opportunity to engage in real marketing and agency briefs meaning you'll be learning in a uniquely practical way from day one. We’ve designed the course in this way to help you develop personal enterprise and entrepreneurial capabilities whilst being innovative and creative in your work. This focus on real-world experience will give you the competitive edge when heading into employment. We offer our students access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports industry throughout your course, including athletes and professional governing bodies. What’s more, with our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports and marketing organisations. Our High Wycombe campus is also close to the CIM (Chartered Institute of Marketing) headquarters so they often visit our students and give really valuable careers advice – you can’t get much better than that. What facilities can I use? Students of this course can utilise our state-of-the-art gym and human performance laboratory, home to an indoor three-lane running track that has 3D motion-capture technology. The facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment. What will I study? With a strong business studies foundation, this course will take you through the targeting and positioning of brands, paying attention to issues like market competition and saturation. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements and cover the management of digital media, exploring the role it has to play in sports marketing. You’ll also look at how to measure marketing campaign effectiveness using market research techniques and digital analytics. What are my career prospects? Our BA (Hons) Sport Marketing course will help prepare you for a range of career possibilities, such as:

  • Sport Marketing
  • Sport Media and Communications
  • Sports Events Management
  • Sports Facility Management
  • Sports Entrepreneur
  • Health and Fitness Industry
  • Self-employment in sport business
  • Sport Law.


Year one The Sport Business Professional and Academic Skills for Sport Sport and Society Principles of Marketing Data Insight for Business Decisions Introduction to People Management Financial Decision Making Marketing Communication Year two Digital Business and New Technologies Sport Broadcasting and Media Sports Operations Management Research in Sport and Exercise Sports Sponsorship and Events Strategic Marketing Enterprise and Entrepreneurship Understanding People in Sports Business Year three Internship (Sandwich Year) (optional) Year four Sport Commerce and Regulation Strategic Sports Management & Finance Research Dissertation International Marketing Management Consumer Brand Relationships Change Management and Organisational Development Managing and Developing Innovation

Assessment method

You’ll be assessed mostly through coursework and ‘real-world’ sport business activities like designing, implementing and evaluating marketing solutions. Here, you’ll focus on activities such as applying for funding, appraising financial performance and preparing marketing strategies. In your final year you’ll conduct a research dissertation meaning you’ll be able to explore an area of your choice in depth with the help of your personal tutor. This is where your learning across your three years at BNU really comes to life with your project being a reflection of where you want to go in your future career.

How to apply

This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.






Northern Ireland

Republic of Ireland

Application codes

Course code:
Institution code:
Campus name:
Buckinghamshire New University
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

For information about applying to Buckinghamshire New University as an International applicant, please visit

Entry requirements

Qualification requirements

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.

Please click the following link to find out more about qualification requirements for this course

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £14250 Year 1
International £14250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit

Sport Marketing (with Sandwich Year) at Buckinghamshire New University - UCAS