Course summary

Calling all creative, detail orientated and innovative individuals. Jump into the vibrant, buzzing and fast-paced world of marketing, communications and media with our BA (Hons) Marketing and Media Communications course. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree allows you to hit the ground running when you graduate. With a mix of planning and strategy in communications as well as the practical implementation of client briefs from media agencies and organisations, you’ll gain the skills and knowledge to thrive. This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and Media Communications an BA (Hons) Marketing. Why study this subject? With this degree, you’ll gain a comprehensive understanding of the role of digital marketing, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. As well as building a professional network, you’ll build a portfolio of practical skills required to make your mark in the business world. This degree will help equip you with a strong grounding in marketing and business. You can also gain the skills to develop and deploy effective promotional campaigns in this ever-evolving world. Why study at Buckinghamshire New University? Our industry-experienced academics have specifically designed our courses to reflect the leading industry practices, along with established and newly emerging thinking in this dynamic sector. You’ll develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace. Some of the companies we have worked with include large businesses such as Hovis, Percy and Reed, and Sacla; as well as not for profit organisations including Bucks Mind and One Can Trust. Whatever your area of interest we have you covered. Our lecturers work hard to ensure that you can develop your interests and abilities. From the core theoretical knowledge needed to excel to the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach projects. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including: the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning. You’ll also study the importance of effective internal and external communications, and how content creation and social marketing can be utilised in the rapidly developing world of media. Recent graduates have gone to work for Premier League football clubs, Formula 1 racing teams and various global media communications agencies. What are my career prospects? Careers in marketing are highly sought after across the globe. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible. Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.