Employability is at the very heart of this programme. From day one, you’ll be working on live client briefs under real-time pressures. You’ll experience a range of unique scenarios throughout your studies at BNU Business School to apply the theory you learn in practice and build your skills and understanding for successful career. Why study this subject? Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands. The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants. Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape. Why study at Buckinghamshire New University? You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process. We will start preparing you for your career from day one and explore different roles in the industry. You will be able to put your skills into practice with live industry briefs for brands such as O2, VW and Selfridges. You will also benefit from our close proximity to London and our links with big businesses in the City. What will I study? In your first year, you’ll develop a toolkit of skills, from how to create media content to understanding consumers and the role of marketing communications on a global level. We’ll also address your perceptions of the industry to help you understand and explain different industry career routes. You’ll explore theory and then put it into practice. So, in your first week, we’ll challenge you to work on a live brief from a local company, working with 2nd and 3rd students, as fore runner of what is to come on the rest of the course. As you move into your second year, your modules will continue to combine theory and practice. Working with the Media School, you’ll learn how to turn a storyboard into a video. And, with support from the digital teaching team, you’ll explore digital technology and how it impacts marketing. This will be supported by practical exercises on understanding how to plan and deploy modern marketing communications plans and assessing how they have worked using industry standard research tools. You’ll spend some time re-examining theories – we’ll see if it’s changed or been influenced by technology, and debate whether this has altered the roles of marketers and clients and what this means for your career choices. What are my career prospects? By the end of the course, you’ll be prepared for a variety of roles, from communications planning, to client liaison, creative development, digital buying and marketing and media consultancy. Recent graduates are working with the WPP, Omnicom, Publicis and Interpublic Group agencies, for Sky and EY consultancy, whilst others have gone on to form their own agencies and client companies. And this degree could take you anywhere. We have alumni in China, USA, and Australia and across Europe. They keep in touch with us too – and we think this really shows they know their success story started at BNU.
Year one Global Business Environment Consumer Psychology Principles of Creative Theory and Practice Principles of Marketing Marketing Communications Career Viewpoint Organisational Behaviour Data Insights for Business Decisions Year two Strategic Marketing Marketing and Communications Management The Media Business Modern Marketing Metrics Marketing Communications Planning Creative Content Development & Production Digital Business and New Technologies Customer Experience Year three Research Methods Digital and E-Commerce Strategy The Consumer-Brand Relationship Corporate Communications and Content Management Integrated Marketing Communications Strategy and Planning Dissertation (optional) Consultancy Project (optional) Strategic Ability (optional) International Marketing Management (optional)
With smaller class sizes, we give our students one-to-one teaching and support. You will also have the opportunity to collaborate on projects and live briefs with students from other business management degree programmes, gaining the practical and transferable skills you need for your career. We introduce key business speakers and live briefs as assessments throughout the course. You will also be expected to complete essays/reports as well give presentations, in order to demonstrate your knowledge and understanding. We’ll talk to you about your dissertation and encourage you to spend your summer on placement before entering your final year. You might even end up doing a work-based project. Your dissertation/consultancy project, completed in your final year, represents a major piece of independent research focused on strategic business issues of your choice. This will prove invaluable when you graduate, allowing you to showcase your particular area of interest at job interviews.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Campus name:
- Buckinghamshire New University
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Points of entry
The following entry points are available for this course:
- Year 1
For information about applying to Buckinghamshire New University as an International applicant, please visit https://www.bucks.ac.uk/study/international
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.
Please click the following link to find out more about qualification requirements for this course
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships