Arts University Bournemouth

Degree level: Undergraduate

Fashion Branding and Communication

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Course summary

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Behind every great fashion house is a team of top communicators. Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry. Our BA (Hons) Fashion Branding and Communication course will help you become a part of it. On this course, you’ll gain practical skills and explore the thinking behind fashion communication. You’ll create photography and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from building brands to visual merchandising. The course focuses on new media practice, digital technology, and developing conceptual strategies when answering a brief. We’ll encourage you to develop your own personal brand identity within your work, encouraging a ‘self as brand’ philosophy, whilst at the same time speaking directly to the fast-paced, diverse world of branding and communication for fashion and related industries. What you will learn BA (Hons) Fashion Branding and Communication recognises the uniqueness of the individual whilst embedding the collaborative aspects of academic engagement and creative risk taking in the fashion branding and communication arena. Through the journey of the course you will experience challenges and new possibilities whilst seeking innovative solutions to concept origination, application and final outcomes. A guiding principle of the course is for you to initially develop key skillsets which will underpin and inform your professional growth and develop your sense of place in the industry. You will be studying in an environment that will prepare you to manage the diverse requirements of the fashion branding and communication sector. Following this, you will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being informed, empowered and creatively diverse. The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges you and should exceed your educational expectations whilst clarifying your industry relevance when progressing to alumni. The BA (Hons) Fashion Branding and Communication course will encourage academic and creative diversity through the energetic delivery of content that has global and sustainable currency. You will have the ability to assess, question, analyse, conceptualise, translate and deliver enabling you to meet a breadth of challenges and opportunities offered by the global creative industries. Approximately 60% of your time will be contact hours, including scheduled teaching sessions, but also supervised time in the workshop or studio, and the remainder will be independent study. 100% of assessment for this course is coursework based. By the end of the course you will be able to...

  • Relate specialist knowledge and skills developed within fashion branding and communication to contemporary practice and to emerging trends at the forefront of the global industry.
  • Adapt to and engage with a breadth of challenges that exist in a fast moving, professional environment aligned with new fashion platforms of communication and omni channel engagement across fashion branding and communication supported by research and creativity.
  • Demonstrate an ability to contribute to and collaborate with companies and brands at both commercial and diverse levels of the branding and communication sector.
  • Demonstrate an awareness of creative branding and communication practice and application.
  • Build on networks of professional contacts to open up new opportunities for engagement in professional projects.
  • Apply transferable skills, exercising initiative and personal responsibility.
  • Extend academic learning as an independent, self-reflective and creative practitioner, fully prepared for professional environments or postgraduate study.

Course details

Assessment method

Coursework and Practical work


How to apply

Application codes

Course code:
W111
Institution code:
A66
Campus name:
Main Site - Arts University Bournemouth
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

AUB welcomes applications for direct entry to year 2 or 3 of our degree courses, providing your previous studies can be assessed to be equivalent to the work completed at AUB. We require that the institution be accredited or recognized by the relevant national authority. . To enter year 2/year 3 you will need to have passed 120/240 ECTS credits in your first and second years of study and that the units you have studied on the course are broadly equivalent to what the students in our first year/first two years will have learned. Please note that having completed the required number of credits is not by itself sufficient to guarantee placement on the subsequent year. AUB assesses applicants on the whole of the application and the course team will recommend the offer admission on the year that is suited to the applicant’s entire profile.

Entry requirements

Qualification requirements

**Please see AUB's website for a full list of our entry requirements, including tariff points where applicable.** We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions ([email protected]) with any queries about entry requirements. We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification. Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications. AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).

Please click the following link to find out more about qualification requirements for this course

https://aub.ac.uk/apply/undergraduate/entry-requirements/

Additional entry requirements

Portfolio

Once your application has been reviewed admissions will request a link to a digital portfolio for review by the course team.

Interview

Due to Covid-19 and social distancing restrictions we will not hold interviews or auditions on campus at AUB this cycle. Instead admissions will request a digital portfolio and we will invite offer holders to attend an 'offer holder day ' in Spring. These may be virtual events, but we hope to be able to invite you to visit the campus when this is possible.


English language requirements

TestGradeAdditional details
IELTS (Academic)66.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)
PTE Academic54A minimum of 51 in each component
Cambridge English AdvancedCOverall score of 180
Cambridge English ProficiencyCOverall score of 200

AUB can also accept International Baccalaureate English Language B or English Language and Literature A at Higher Level grade 4 or Standard Level grade 5. We may also accept TOEFL iBT scores of 80 or above for entry to degree courses; however we would prefer one of the above qualifications. TOEFL is a test of American English and is not classified as a Secure English Language Test (SELT) for Tier 4 Visa applicants. IELTS, Pearson and TOEFL scores must be less than two years old at the start of the course to be valid.

English language requirements

https://aub.ac.uk/plan-visit-apply/apply-now/entry-requirements/undergraduate-courses/


Unistats information

Operated by the Office for Students
59%
Student satisfaction
88%
Employment after 15 months (Most common jobs)
94%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

EU £16950 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £16950 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Branding and Communication at Arts University Bournemouth - UCAS