Falmouth University

Degree level: Undergraduate

Creative Advertising

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a blast. That’s why the students in our ad school win award after award. Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is helping to shape the creative landscape worldwide. You’ll find Falmouth graduates working in renowned ad agencies including DDB, Havas, Iris Worldwide, McCann Central, Ogilvy, Wieden+Kennedy and many more. You will: Put together a portfolio of work that will help you stand out and showcase your ideas and strategic thinking Have the chance to interact directly with advertising agencies, learn how they operate and network with professionals Work with different creative partners and hone your own collaborative and teamworking skills Gain practical knowledge of how to establish a real business through a 12-week Dragons’ Den-style module, developed in collaboration with industry practitioners Work on real agency and client briefs including the opportunity to pitch ideas to creative directors at agencies such as Ogilvy UK, with the chance to win paid internships Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Course details

Modules

Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and technologically literate advertising professional. You'll develop the knowledge, empathy and skills to operate as a creative problem-solver in collaborative teams, producing impactful and engaging advertisements. Year one: We'll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You'll also familiarise yourself with different creative roles and departments in agencies. Taking on workshops, crits and studio-based activities, you'll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills. Modules: Design and Art Direction Copywriting Creative Problem Solving Professional Practice Adland Strategy and Planning Year two: This year is all about applying your skills from Year one. You'll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You'll hone your collaborative skills by working in creative teams, and have the chance to complete a work placement or find an industry mentor to help with your career aspirations. Alongside this, you'll use theories to critically reflect on technology's impact on brands and consumers, and join industry debates and scholarly discussion through speculative work. Modules: Media Lab Campaign Creation Optional modules Consumer Behaviour Work Placement Brand Creation Year three: You'll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You'll also develop your entrepreneurial skills to help you turn your ideas into business plans. Modules: Advanced Campaign Creation Final Year Project (CIM accredited) Start-up Final Portfolio The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment method

Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans. Assessment is based on a combination of: Portfolio work Individual and group projects Essays and critiques Presentations Final dissertation


How to apply

Application codes

Course code:
N561
Institution code:
F33
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

International applicants

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk

Entry requirements

Qualification requirements

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/

Additional entry requirements

Interview

Portfolio


English language requirements

TestGradeAdditional details
IELTS (Academic)6An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
Trinity ISEA minimum of Trinity ISE II with Distinction in all four components is required.
Cambridge English AdvancedLevel B2A minimum on the Cambridge English scale of 169 is required
PTE Academic55A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening

English language support at Falmouth

https://www.falmouth.ac.uk/international/english-language-support


Unistats information

Operated by the Office for Students
100%
Student satisfaction
90%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Creative Advertising at Falmouth University - UCAS