Richmond, The American International University in London

Degree level: Undergraduate

Digital Communication and Social Media

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Would you like to gain the skills to succeed in a digital world? Social media and digital communication have become fundamental to the work and lives of people across the world; revolutionising politics, culture, society, and business. Our BA (Hons) Digital Communication and Social Media programme gives you the practical skills and indispensable knowledge you need to become part of this thriving industry. Combined with a strong theoretical spine, this highly flexible programme is transferable for any workplace or career, whether you wish to build your own brand, aspire to work for a large organisation in a digital role, or envisage doing further study. All of our students at Richmond graduate with both a UK and US degree, opening up international opportunities. Like our other undergraduate programmes, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. That’s why your first and second year will include Scientific Reasoning and Creative Expression, as well as Visual Culture and Advertising Practice. Choose from a range of electives which offer you the option to specialise: from Public Relations Practice to Sonic Media Production, Animation and Motion to Fashion and Media. Your journey on this programme will continue in the third and fourth year, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign. This programme also has a high practical content as you develop skills in Photojournalism and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries. With this programme you will become an expert marketeer and a highly effective social media user, capable of building a company’s profile. You will gain an understanding of reputation management through digital media, the role of the influencer and how to target your core audiences. This programme allows you to specialise in the areas you’re most passionate about: from marketing and PR to video production, postgraduate study to journalism, web design to building a personal brand, while teaching you essential knowledge and skills, in four key areas:

  • Theories of communication
  • Theories of society
  • Digital media production
  • Professional skills, specifically those sought by the creative industries and media in general such as PR and marketing
This wide-ranging course will empower you with essential skills for the future, giving you everything you need to succeed in a fast-moving and ever-growing industry. Top reasons to study this programme:
  • Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts - https://www.richmond.ac.uk/about-richmond/the-liberal-arts/
  • Gain all the digital skills you will need for any workplace or career, from building your own personal brand to a digital role in a large organisation
  • Combine breadth of approach with opportunity to specialise in area of digital communication which interests you the most
  • Benefit from the teaching of our renowned academics and guest lecturers
  • Gain vital work experience through an internship in a digital role internationally or in London, a hub of the global media communications industry
  • Develop strong communication skills in small classes within an international environment, alongside students from all over the world

Course details

Modules

We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.


How to apply

Application codes

Course code:
D200
Institution code:
R20
Campus name:
Chiswick Park Campus
Campus code:
A

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £14750 Year 1
International £14750 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Communication and Social Media at Richmond, The American International University in London - UCAS