Course summary
Understand the consumer and link this understanding with marketing opportunities and strategies. Build your expertise in the field of consumer behaviour and its importance in analysis and decision-making. Your learning will benefit from regular guest speakers from well-known global brands, as well as small and medium-sized businesses. Alongside the principles of marketing, you could explore consumer intelligence, measuring marketing performance and international strategic management. For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-marketing-consumer-marketing
Modules
Sample modules may include:
- Principles of Marketing
- Consumer Intelligence: New Consumers, New Markets
- Market Research
- Consumer Behaviour
- International Strategic Management
- Measuring Marketing Performance.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
Entry requirements
Minimum 2:1 or the equivalent from an internationally recognised university (any discipline). IELTS requirements: 6.5 overall with no element less than 6.0 (or equivalent). IELTS with pre-sessional English: 6.5 with no component below 5.5 in each of the four sub-skills.
Fees and funding
Tuition fees
| Republic of Ireland | £13800 | Whole course |
| EU | £22900 | Whole course |
| England | £13800 | Whole course |
| Northern Ireland | £13800 | Whole course |
| Scotland | £13800 | Whole course |
| Wales | £13800 | Whole course |
| Channel Islands | £13800 | Whole course |
| International | £22900 | Whole course |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH