Glyndwr University, Wrexham

Degree level: Undergraduate
Awarded by: Glyndŵr University (Prifysgol Glyndŵr)

Marketing & Business (with Foundation Year)

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Course summary

How and why do we choose the things that we buy? What influences people? If you’re fascinated about human behaviour and how through marketing this knowledge can influence behaviour, then our degree will give you the ability to make this your career. Our marketing degree explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. This includes practical experience during your final year where you will be able to combine everything you have learnt to undertake a project working with a business to solve a genuine industry problem. The North Wales Business School has excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. As part of the course, you will be given the opportunity to hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts. As our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI worth over £1,300 at no additional expense. Key Course Features •Includes a foundation year to prepare you for further years of study. •The Business School has excellent links with professional bodies and business experts who enhance our teaching with guest lectures. In the last year, this has included Ann Francke, the CEO of the Chartered Management Institute and Felipe Alviar-Baquero, who was a popular finalist on the BBC’s The Apprentice TV show. •Work placement opportunities are available to all of our students who demonstrate a good standard of engagement and professionalism during their studies. •Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI. •All students gain first-hand experience of applying their knowledge as they work with real businesses on a relevant projects. You can also choose to study this course as a three year degree (without a foundation year) BA (Hons) Marketing & Business* UCAS code:350T

Modules

Year 1 (Foundation Year) Through an introduction to business you will investigate the business functions of HR, Marketing and Accounting and Finance with an opportunity to explore the different elements of a business, including structures, and different types of ownership. Modules •Fundamentals of Finance •Fundamentals of HRM •Introduction to Business. •Introduction to Marketing •The Skills You Need •Contextual Studies Year 2 (Level 4) This second year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing. Modules •Business Environment •Business Communication Skills for Marketing •Economics •Marketing Essentials •Data Analytics and Understanding Big Data •Creating Events Year 3 (Level 5) This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world. Modules •Advertising and Branding •Customer Service Excellence •Competitive Intelligence Research •Engaging and Leading People •Work Based Project •Work Placement Year 4 (Level 6) The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace. The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision. Modules •Strategic Thinking •Strategic Marketing •Digital Marketing •Food and Drink Tourism •Dissertation The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change. +

Assessment method

Marketing students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Marketing students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. Teaching and learning Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions. + Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.


How to apply

Application codes

Course code:
239N
Institution code:
G53
Campus name:
Wrexham (Main Campus)
Campus code:
W

Points of entry

The following entry points are available for this course:

  • Foundation

International applicants

If you require a Student Visa (formerly referred to as Tier 4 visa) to study in the UK, please apply through Centurus at https://centurusone.com/apply/1111.

Entry requirements

Qualification requirements

Wrexham Glyndwr University takes into account a variety of qualifications and experience when considering applications to our programmes. If you are unsure if the qualifications you currently hold will be accepted for entry, or if you're not sure you'll achieve the required UCAS Tariff points, please contact us at [email protected] for further advice and guidance.


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing & Business (with Foundation Year) at Glyndwr University, Wrexham - UCAS