Why choose this course? Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills. Students will:
- Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.
- Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.
- Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.
- Includes a foundation year to prepare you for further study.
- Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.
- Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.
- Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.
- Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.
- Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.
What you will study YEAR 1 (FOUNDATION YEAR) MODULES Fundamentals of HRM: In the 21st century HRM is at the heart of every organisation’s activity, people management/development and process, regardless of whether the business operates in the private, public or third sector. Central to all HRM operations is the employee. This module will introduce students to the ever evolving world of HRM, and explore the tools and techniques HR Managers use to achieve their HR objectives The Skills You Need: This module aims to ensure that students develop key academic, personal and professional skills required for successful study at higher education level. The module focusses on developing the necessary practical, intellectual and communication skills which ensure a successful transition to Level 4 and progression through Honours degree programmes and prepare students for subsequent employment and/or further study. Fundamentals of Business: The module explores the question ‘What is a business?’ through exploration of the internal and external departments, markets and stakeholders. In so doing, the module aims to provide opportunities for the student to acquire a basic but broad understanding of the nature of the modern business environment. Students will be expected to demonstrate a practical knowledge of how business ideas and concepts translate into real business decisions and will develop learning on some of the key organisations that are currently in operation. Introduction to Marketing: In the 21st century marketing is at the heart of every organisation’s activity, regardless of whether the business operates in the private, public or third sector. Central to all marketing operations is the customer. This module will introduce students to the exciting world of marketing, and explore the tools and techniques marketers use to achieve their marketing objectives. Contextual Studies: The module aims to introduce the students to a broad variety of contemporary issues to stimulate discussion, debate, and engagement. It will enable the students to engage with a variety of topic areas with follow-on research activity and reflective practice amongst subject groups. Fundamentals of Finance: The aim of this module is to introduce students to basic concepts in finance and to equip them for further studies in more advanced topics in accounting and finance. YEAR 2 (LEVEL 4) MODULES Introduction to Management & Business Introduction to Business Finance & Accounting Business Communication Skills Understanding Human Resource Management Marketing Essentials Business Analytics YEAR 3 (LEVEL 5) MODULES Planning Marketing Campaigns Digital Business Strategy Agile Leadership International Business and Trade Entrepreneurship & Innovation Digital Marketing Techniques Industry Placement (optional) YEAR 4 (LEVEL 6) MODULES Digital Marketing Optimisation Strategic Management Strategic Marketing Managing People in an International Context (option) International Supply Chain Management (option) Dissertation The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.
Teaching & Assessment Students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. TEACHING AND LEARNING Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions. Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Wrexham (Main Campus)
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Points of entry
The following entry points are available for this course:
If you require a Student Visa (formerly referred to as Tier 4 visa) to study in the UK, please apply through Centurus at https://centurusone.com/apply/1111.
Wrexham Glyndwr University takes into account a variety of qualifications and experience when considering applications to our programmes. If you are unsure if the qualifications you currently hold will be accepted for entry, or if you're not sure you'll achieve the required UCAS Tariff points, please contact us at [email protected] for further advice and guidance.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9000||Year 1|