Events Management

University College Birmingham

Degree level: Undergraduate
Awarded by: University of Birmingham

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Course summary

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Course snapshot Managing events is an exciting field offering considerable potential for graduates, with the UK industry estimated to be worth more than £42 billion. UCB's Events Management degree will help you develop the skills and knowledge you need to create exceptional event experiences. You'll go on a number of residential trips linked to your learning, and you'll also have the chance to undertake a paid 12-month work placement, allowing you to gain extensive real-world experience with industry organisations both in the UK and around the world. Our course is accredited by the University of Birmingham - one of the world's top academic institutions - as well as the Chartered Management Institute (CMI). Who’s the course for? Our course is ideal for anyone keen to pursue a career in a variety of sectors within the events industry, ranging from festivals, exhibitions and sporting events to wedding planning, incentive travel and resorts. Why should I study the course?

  • Our course features a 12-month paid placement, enabling you to experience the industry first-hand and giving you a distinctive advantage in the job market when you graduate - plus you won't pay any tuition fees during your placement year.
  • You'll be provided with an outstanding array of enrichment opportunities to support knowledge and skills development, with a number of residential trips and visits from industry experts.
  • By completing this course, you'll also receive a Level 5 CMI award in Leadership, while you'll also have the opportunity to gain a BIIAB Level 2 Award for Personal Licence Holders and work towards a Cvent Professional Events Management Certificate.
Great. Tell me some more One of the highlights of our course is the 12-month paid placement, giving you the opportunity to gain extensive industry experience before you graduate. This will give you a distinctive advantage in the events management job market by developing your work-ready skills. You will have opportunities for placements within organisations ranging from large venues and events companies to hotels, universities and major brands. Our students have previously undertaken placements in events roles with the likes of BI Worldwide, Hilton Metropole, Intu Properties and Air BnB. You’ll also have the chance to work abroad, with past students having worked for the likes of Maxin Prague, Brussels Marriott Grand Place, The Peninsula Hong Kong, Nivea (Hamburg), Accenture (Amsterdam) and Nike (France). There is the option to study this course without the placement year. This can be discussed at application stage. You will have further opportunities to connect with local industry, as well as residential trips with essential costs covered by UCB. Previous students have visited the likes of Windsor, Cardiff, York, Oxford and Liverpool. What skills will I gain? You will gain an in-depth understanding of the key attributes in creating a successful live event experience. Through our range of optional modules, you'll have the chance to learn about specialist areas including stadium and arena management, social media, financial strategy, global marketing, adventure events and 'dark' tourism. By undertaking the 12-month work placement, you'll develop essential work-ready skills and valuable real-world experience to greatly enhance your career prospects. What about the future? Completing this course will open the doors to a variety of industry roles, including working in:
  • Events management agencies
  • Destination management organisations (DMOs)
  • Charitable foundations
  • Convention, meetings and exhibition centres
  • Festivals and cultural events
  • Sporting events organisations
  • Leisure event providers
You can also progress onto postgraduate level courses, including courses at UCB such as MSc Global Meetings and Events Management.

Course details


Year 1

  • Event Business Environment
  • Employability Enhancement
  • Events Experience and Digital Design
  • Leadership and Planning of Events
  • Events Supply and Logistics
  • Exploring the Events Industry
Year 2
  • Managing Events Hospitality
  • Applied Management Research
  • Event Project Management
  • Live Event Creation and Development
  • Essentials of Events Management
Plus one option from:
  • Stadium and Arena Management
  • Social Media in Festivals and Events
  • Dynamics of Business Events
  • Enterprise Start-up
  • Modern Languages
  • Training and Development Skills for Managers
Year 3 (optional) Work Placement (12 months)

Assessment method

Teaching Course delivery is carried out by a team of events professionals and experienced lecturers. For example, a typical teaching week in the second year will have up to 14 teaching contact hours, made up as follows:

  • Large group teaching - 5 hours of lectures in lecture rooms
  • Smaller group teaching - 5 hours of seminars in small groups discussing topics presented in lectures
  • Tutorials - 3 hours per week including a mixture of personal, group and academic tutorials
  • Workshop - 2 hours of practical development sessions for placement and computer design
  • Field trips and visits - overnight residential to York, local visits to Birmingham theatres, ICC and Arena Birmingham
Individual study In addition, you are expected to commit to approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. Our online platform Canvas provides 24-hour access to learning and support material. Assessment There is a strong focus on the vocational nature of this course, including live project work. The modes of assessment are varied and include essays, reports, debates, business gaming, portfolio building, presentations and opportunities for research. An estimated breakdown of the assessment for this course is as follows:
  • Coursework - 78%
  • Practical examination - 12%
  • Written examination - 10%
Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction. Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Management Institute

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 56 points Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]
A level CD UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) PPP This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Access to HE Diploma You will need a minimum of 56 UCAS Tariff points
Scottish Higher You will need a minimum of 56 UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact [email protected] to check your eligibility. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.

English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own TestBA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £11500 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2020/21, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - International: More information about International Fees please go to our website here -

Provider information

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Our COVID-19 information

University College Birmingham
Summer Row
B3 1JB

Clearing contact details

Apply Direct to UCB
UCB Admissions

0121 604 1040

Course Clearing information

Additional information

Haven’t secured a place at university? Don’t panic! You can apply for a place at UCB through the clearing process, which opens every year in July. Not familiar with the clearing process? Here, you will find everything you need to know to get the ball rolling and secure your place at UCB. Our team of dedicated clearing advisors have your very best interests at heart and will guide you through every aspect of your application. Simply call us on 0121 604 1040 and we’ll get you started on your journey.

Course contact details

Visit our course page
UG Domestic Home and EU Admissions

0121 604 1040

International Admissions

0121 232 4447

Events Management at University College Birmingham - UCAS