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Course summary

This creative degree is for students pursuing a career in making media. You will learn the key practical skills you need to create digital content. And you will learn the key contextual skills – from media distribution, business and audiences to how to work and manage in the creative industries – that are necessary to understand the bigger picture and land a job in the media industries. Our BA Media Production is designed to give students a solid grounding in modern-day media, from idea development, creation and production, to postproduction, distribution and consumption. You will build a portfolio of skills, learning through practical work and underpinning critical theory modules. Our course focuses on contemporary media production as a fast-growing and continually evolving industry. You will examine trends in media content (e.g. podcasting, TikTok, YouTube) and crossovers with advertising, promotion and influencer culture. As well as enhancing your practical skills in areas such as camerawork, audio recording and video editing, fully understanding media requires knowledge of audiences, how the media and creative industries operate as well as the ethical and legal questions that creative professionals face.

  • Develop your practical skills in creating video content, podcasts, blogs and websites
  • Learn how to create professional content for a variety of audiences and platforms: from screen media to podcasting and creative advertising
  • Focus on career-relevant assessment methods such as creative portfolios, industry reports and reflective essays
  • Take advantage of excellent media internship opportunities thanks to our central London location.

Modules

In the first year, you will study six core modules from across Media and Communications. This provides you with a solid grounding before you concentrate more deeply on your chosen focus and electives in your second and third years.

  • Understanding Media and Communications 1 (15 credits)
  • Understanding Media and Communications 2 (15 credits)
  • Working with Words (15 credits)
  • Creativity and Social Justice (15 credits)
  • Media and Communications Audiences (15 credits)
  • Introduction to Marketing and Advertising (15 credits)
  • Digital Content Creation 1 (15 credits)
  • Digital Content Creation 2 (15 credits)
In the second year, you will take seven core modules and one elective to deepen your skills in video editing and strengthen your practical creative writing skills for different professional media contexts.
  • Writing for Screen Media (15 credits)
  • Intermediate Editing (15 credits)
  • Media Economics and Regulation (15 credits)
  • Media Distribution (15 credits)
  • Consumer Culture and Advertising (15 credits)
  • Platforms, Data and Society (15 credits)
  • Working and Managing in the Creative Industries (15 credits)
  • Podcasting (15 credits)
  • Digital Storytelling (15 credits)
  • Public Relations (15 credits)
  • Strategic and Marketing Communication (15 credits)
  • Micro-Placement (15 credits)
The third year places greater emphasis on your career interests and specialist application. Through a series of workshops and individual supervision meetings, you will complete a final-year project, which requires you to design and complete either a practical media project with a reflective essay, or an applied research dissertation. You will also take four core modules and one elective.
  • Final Year Project (45 credits)
  • Branding the Self (15 credits)
  • Promotional Content Creation (15 credits)
  • Creative Advertising (15 credits)
  • User Experience (UX) and Data Analytics (15 credits)
  • Social Media Marketing (15 credits)
  • Stardom and Influencer Culture (15 credits)
  • Media Law (15 credits)
  • Micro-Placement (15 credits)
- Industry Project (15 credits)

Assessment method

Your modules will be delivered using a combination of:

  • Lectures
  • Practical workshops (here you will hone your skills in areas such as camerawork, sound recording and digital editing.)
  • Interactive sessions
  • Small seminars
  • Personal tutorials
  • Lectures will provide you with commentary and explanation of key content areas.
Most modules also offer small seminars and workshops, where you can develop your understanding of key texts and ideas through discussion and debate as well as hone your practical and professional skills. This versatility of approach will not only facilitate discussion but allow you to generate your own content, with different audiences, forms and functions in mind. The programme assesses your knowledge of key concepts and creative practice with a mix of coursework assignments. These include creative portfolios, films and adverts, blogs and podcasts, reflective essays, presentations, industry reports, marketing plans and other projects.


How to apply

Application codes

Course code:
P310
Institution code:
C60
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
No data
Student satisfaction
75%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Media Production at City, University of London - UCAS