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Course summary

At City we have a long history in teaching media-based courses. Our BA Media and Communications provides you with a broad understanding and intensive academic study of today’s new media and communication culture, including social media and promotional media and culture. Our course allows you to try out, critically evaluate and apply aspects of media production as well as communication, PR and advertising. You will learn the intellectual tools and business savvy necessary to understand the big picture of media and creative industries and the ethical questions that pertain to creatives’ working lives. Your core modules teach you about digital content creation and the operations of global media industries. In your elective modules you can opt into more specialist and practical elements of media production, advertising and a variety of communication strategies.

  • Learn how to communicate professionally for a variety of audiences and platforms: from screen media to podcasting, advertising and public relations
  • Develop your skills in creating video content, podcasts, blogs and websites
  • Boost your employability with our industry-focussed modules and an optional integrated professional training year or study abroad
  • Take advantage of excellent media internship opportunities thanks to our central London location.


In the first year, students will study a broad range of modules from across Media and Communications. This combines practical modules with theory to provide a solid grounding before concentrating more deeply on a chosen focus and specialist electives in the second and third years Core modules include:

  • Digital Content Creation
  • Understanding Media and Communications
  • Researching Media and Communications
  • Working with words
  • Creativity and Social Justice
  • Media and Communication Audiences
  • Introduction to Marketing
In the second year, modules examine the ideas and institutional structures that have shaped the modern media industries. Students can develop their application of practical skills beyond lectures through elective modules. Core modules include:
  • Media Economics and Regulation
  • Media Distribution
  • Consumer Culture and Advertising
  • Digital Platforms and Media Industries
  • Media, Theory and Society
  • Working and Managing in the Creative Industries.
Elective modules include:
  • Writing for Screen Media
  • Podcasting
  • Digital Storytelling
  • Public Relations
  • Strategic and Marketing Communication
  • Micro-placements
The third year places greater emphasis on students’ career interests and specialist application. The major project allows students to create an individual project relating to their interests. Alongside this, students can specialise their studies through electives. In the final year, students take core modules in:
  • Final–year Project
  • Freelancing and Entrepreneurship in Creative Industries
  • Stardom and Influencer Culture
Elective modules include:
  • Creative Advertising
  • Social Media Marketing
  • Analytics and User Experience
  • Political Communication
  • Media Law
  • Micro-placement
- Industry Projects.

Assessment method

The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments (creative portfolios including films and adverts, blogs and podcasts, critical/reflective essays, academic essays, presentations, industry reports, marketing plans and other projects) and individual and group assignments (including projects and presentations). In media production and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

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Media and Communications at City, University of London - UCAS