Aston University, Birmingham has opted into the TEF and received a Gold award.
Our British Psychological Society (BPS) accredited four year BSc (Hons) Psychology and Marketing course with integrated placement year, looks at the practical applications of psychology and marketing. You’ll learn to apply your knowledge of how people think, reason, communicate, learn, and remember to the study of consumer behaviour, sales management and digital marketing. From branding to buyer behaviour, understanding why people buy one product over another, or why they behave in ways that may be unhealthy, are vital skills for helping organisations in retail, healthcare, and the creative industries to be successful. Studying marketing through the lens of psychology gives businesses and organisations insight into the consumer mind, and helps them to understand how this psychological knowledge influences and improves the way they communicate, resulting in more successful marketing plans. This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology. Graduates with these mix of skills and knowledge are well placed for careers in a variety of industries. Key course benefits:
- Accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc) . It is also the first step towards becoming a Chartered Psychologist.
- Our integrated placement year will give you the opportunity to gain valuable real-wold experience, setting your studies in the context of a working environment, designed to boost your future employment prospects. Placements can be taken in a psychology or related professional setting in both the UK and abroad.
- Top 10 in the UK for Research Quality (Psychology, Complete University Guide, 2021).
- Top 20 in the UK for Graduate Prospects (Marketing, Complete University Guide, 2020).
- Top 25 in the UK for Psychology graduate salaries one year after graduation (Longitudinal Education Outcomes (LEO) data, 2020).
Year 1 Start your education by studying key topics in both psychology and marketing, from biological and social psychology, to marketing management and consumer behaviour. Core modules: Key Skills in Psychology I, Key Skills in Psychology II, Biological and Cognitive Psychology, Developmental and Social Psychology, Introduction to Marketing Management, Introductory Accounting for Business, Marketing Psychology, and Economic Environment of Business. Year 2 Building on the skills, knowledge and experience you gained up in your first year, you will study a range of specialist modules across both specialties. Core modules: Research Methods and Data Analysis, Applied Psychology and Professional Skills, Individual Differences and Personality, Cognition and Cognitive Neuropsychology, Marketing Communications, Services Marketing, Market Research, and Digital Marketing. Placement year Gain valuable career boosting experience by setting your studies in a real world context of a working environment alongside professionals. Placements can be taken in the UK, EU or internationally. Final year Moving into your final year you will complete your final year project alongside a series of modules. Core modules: Critical Social Psychology, Child Development, Marketing Strategy, Advanced Marketing Communications, Consumer Research and the Customer Experience, Strategic Brand Management, Innovation and New Product and Service Development, and Final Year Project. For more information, please visit our website.
You will experience a wide range of high quality learning experiences from informative large-scale interactive lectures, to smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers, and labs, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis. You will be assessed throughout the course using a wide range of methods linked to learning outcomes, including: class tests/end of year examinations (unseen essay, short answer or multiple choice questions), essays, research reports (group or individual), presentations, statistics assignments, and oral presentations.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- British Psychological Society
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Admissions Review Process All candidates are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, any experience, references and motivation. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with lower predicted grades if the application is of a high standard which includes a strong personal statement and academic reference. However, any offer made will not be lower than stated in our entry requirements. Find out more about our admissions policy on our website. Applicant Visit Days Once you have received an offer, you will be invited to an Applicant Visit Day to discover more about the course and Aston University.
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|