Leeds Beckett University has opted into the TEF and received a Silver award.
Promoting and marketing sport is a popular and growing industry. This course will provide you with an insight into the unique aspects of sport marketing in a changing global environment. You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course. You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This course will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business. Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward. Our excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field. RESIDENTIALS At the start of the year you can go on a one-week group study residential. This will be a chance to meet new friends and take part in a number of challenges to develop your problem solving and team working skills. Activities can include rock climbing, gorge scrambling, mountaineering, walking, canoeing and kayaking.
Year 1 Core Modules:
- Sport Business Landscape
- The Sport Consumer
- Introduction to Sport Marketing
- Digital Business
- Sport Finance
- Professional Practice in the Sport Industry
- Sport Sponsorship
- Marketing Communications
- Research in Practice
- Sport Broadcasting
- Sport Branding
- Digital Media for International Marketing
- Major Independent Study
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|