Leeds Beckett University

Degree level: Undergraduate

Sports Marketing

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Silver

Leeds Beckett University has opted into the TEF and received a Silver award.

Find out more about the TEF.

Promoting and marketing sport is a popular and growing industry. This course will provide you with an insight into the unique aspects of sport marketing in a changing global environment. You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course. You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This course will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business. Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward. Our excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field. RESIDENTIALS At the start of the year you can go on a one-week group study residential. This will be a chance to meet new friends and take part in a number of challenges to develop your problem solving and team working skills. Activities can include rock climbing, gorge scrambling, mountaineering, walking, canoeing and kayaking.

Course details

Modules

Year 1 Core Modules:

  • Sport Business Landscape
  • The Sport Consumer
  • Introduction to Sport Marketing
  • Digital Business
-Personal, Professional and Academic Development (PPAD)
  • Sport Finance
Year 2 Core Modules:
  • Professional Practice in the Sport Industry
  • Sport Sponsorship
  • Marketing Communications
  • Research in Practice
  • Sport Broadcasting
Year 3 Core Modules: -Strategic Marketing
  • Sport Branding
  • Digital Media for International Marketing
  • Major Independent Study
- In addition choose from a list of Year 3 Option Modules. Please check our website for a full and up-to-date list.


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
82%
Student satisfaction
92%
Employment after 15 months (Most common jobs)
97%
Go onto work and study

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Fees and funding

Tuition fees

England £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Northern Ireland £9250 Year 1
EU £9250 Year 1
International £10500 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sports Marketing at Leeds Beckett University - UCAS