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2023 - 20242024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

You can no longer submit a new application for courses starting in 2023.

If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools. Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field. As part of your course, you’ll:

  • Gain insight into specific aspects of sport marketing in a changing global environment
  • Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
  • Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
  • Analyse consumer behaviour
  • Develop an understanding of media technologies and how they can be used to communicate with a target market
  • Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business
Find out more Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward. Staff expertise Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience. Industry links Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies. Volunteering opportunities We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics. Additional Qualifications You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett. Why study Sport Marketing at Leeds Beckett University...
  • Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Carnegie
  • Sandwich year – a year of paid employment in industry
  • Teaching staff at the leading edge in their field
  • Top up your learning with professionally recognised National Governing Body UK Coaching Certificates
  • Study in the university’s new £45m state-of-the-art Carnegie School of Sport building

Modules

Year 1 Core Modules:

  • Sport Business Landscape
  • The Sport Consumer
  • Introduction to Sport Marketing
  • Digital Business
  • Sport Finance
  • Personal, Professional and Academic Development (PPAD)
Year 2 Core Modules:
  • Professional Practice in the Sport Industry
  • Sport Sponsorship
  • Marketing Communications
  • Research in Practice
  • Sport Broadcasting
In addition, choose from a list of Year 2 option modules. Please check our website for a full and up-to-date list. Year 3 Core Modules:
  • Strategic Marketing
  • Sport Branding
  • Digital Media for International Marketing
  • Major Independent Study
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

How to apply

You can no longer submit a new application for courses starting in 2023.

If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.

25Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sport Marketing at Leeds Beckett University - UCAS