Falmouth University

Degree level: Undergraduate

Creative Advertising with Integrated Foundation Year

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Course summary

Explore your creativity and expand your professional skills by entering the creative industries on an Integrated Foundation Year degree. Taught over four years, these courses include an introductory year to build a solid foundation before you go on to specialise in your chosen subject at degree level. If you're interested in taking on a new subject, or have been out of education for a while, then our Integrated Foundation Year courses might just be for you. These four-year courses include an introductory year to help you build the core skills needed for degree-level study. This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge. We'll help you nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities. Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a blast. That’s why the students in our ad school win award after award. Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is helping to shape the creative landscape worldwide. You’ll find Falmouth graduates working in renowned ad agencies including DDB, Havas, Iris Worldwide, McCann Central, Ogilvy, Wieden+Kennedy and many more. You will: Put together a portfolio of work that will help you stand out and showcase your ideas and strategic thinking Have the chance to interact directly with advertising agencies, learn how they operate and network with professionals Work with different creative partners and hone your own collaborative and teamworking skills Gain practical knowledge of how to establish a real business through a 12-week Dragons’ Den-style module, developed in collaboration with industry practitioners Work on real agency and client briefs including the opportunity to pitch ideas to creative directors at agencies such as Ogilvy UK, with the chance to win paid internships Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.


Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and technologically literate advertising professional. You'll develop the knowledge, empathy and skills to operate as a creative problem-solver in collaborative teams, producing impactful and engaging advertisements. Foundation Year: You'll study five core modules. These are all designed to help you explore the foundational elements of your chosen specialism. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs. Modules: Explore Technique Apply Industry Launch Year one: We'll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You'll also familiarise yourself with different creative roles and departments in agencies. Taking on workshops, crits and studio-based activities, you'll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills. Modules: Design and Art Direction Copywriting Creative Problem Solving Professional Practice Adland Strategy and Planning Year two: This year is all about applying your skills from Year one. You'll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You'll hone your collaborative skills by working in creative teams, and have the chance to complete a work placement or find an industry mentor to help with your career aspirations. Alongside this, you'll use theories to critically reflect on technology's impact on brands and consumers, and join industry debates and scholarly discussion through speculative work. Modules: Media Lab Campaign Creation Optional modules Consumer Behaviour Work Placement Brand Creation Year three: You'll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You'll also develop your entrepreneurial skills to help you turn your ideas into business plans. Modules: Advanced Campaign Creation Final Year Project (CIM accredited) Start-up Final Portfolio The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment method

Foundation Year: Assessments are 100% coursework based Assessment will take place at the end of each module, and you'll get feedback and evaluation throughout the year. You'll be assessed through visual, verbal and written assignments, including your portfolio and a reflective journal. Progressing in your specialism Students studying on courses with an Integrated Foundation Year must successfully complete all foundation modules before they can progress to the next stage of their course. Your specialism: Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans. Assessment is based on a combination of: Portfolio work Individual and group projects Essays and critiques Presentations Final dissertation

How to apply

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Points of entry

The following entry points are available for this course:

  • Foundation

International applicants

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk

Entry requirements

Qualification requirements

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/

Additional entry requirements



English language requirements

TestGradeAdditional details
IELTS (Academic)6An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
Trinity ISEA minimum of Trinity ISE II with Distinction in all four components is required.
Cambridge English AdvancedLevel B2A minimum on the Cambridge English scale of 169 is required
PTE Academic55A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening

English language support at Falmouth


Unistats information

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Fees and funding

Tuition fees

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Additional fee information

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Creative Advertising with Integrated Foundation Year at Falmouth University - UCAS