Course summary

In an ever-evolving digital landscape, there's a continuous demand for imaginative and inventive marketing professionals. Delve into pioneering media techniques and develop the expertise to enhance brand visibility and product recognition. Why study BA (Hons) Marketing Communications with Digital Strategy at BU?

• Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers

• Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software

• Work on live briefs set by industry for unit assessments, learn from professionals who deliver guest lectures and workshops every year and co-create academic and professional research with staff including consultancy projects for industry clients

• Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day

• Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year

• Tackle real-world industry projects during the course and have the opportunity to apply the skills you've acquired during your placement, collaborating with our extensive network of employers worldwide.