Modules

You will study the following modules: Core modules Strategic Marketing Management Digital Marketing Strategy Contemporary Consumer Engagement Managing Big Data The Global Professional Option modules may include (choose 1) Management Accounting Strategic Management Managing Employee Relations Intelligent Business Information Systems Emotional Intelligence for the Effective Leader Global Business and Human Rights Managing Sustainable Challenges Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation MSc Professional Practice Placement The Professional Practice module gives you an opportunity to reflect on your personal and professional development and put theory into practice through professional work experience. This route must be chosen at the point of application by selecting the (Professional Practice) course route as the placement adds a further 6 months to your duration of study. Due to the competitive nature of the placement route the Professional Practice course has limited availability and places are capped. Placements are not guaranteed and are secured through a competitive process. You may be required to undertake formal application processes and interviews with placement providers in order to successfully secure a work placement. Assessment of this module is in the form of a reflective log.