Course summary
Overview Marketing is about so much more than advertising. Through this broad degree you'll understand what makes a brand, you'll develop a new product, learn how to understand consumer psychology and improve your ability to make a sale. Marketing is a key part of every business and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree you'll have a deep understanding of how marketing interacts with all the working parts of a business and you'll be able to apply your skills as a marketing specialist in any sector that interests you. Course highlights
- Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses
- Apply your learning in a 1-year paid work placement, or through working with a real client in our marketing consultancy module
- Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree
- Learn to interpret data to inform your decisions and present that data to a variety of different audiences
- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of marketing
- marketing executive
- social media account manager
- advertising planner
- ecommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
Modules
Year 1 Core modules in this year include:
- Marketing Principles and Practice
- Business Accounting
- Business Operations and Systems Management
- Managing People in Organisations
- Consumer Insights
- Discovering the Marketing Professional
- Marketing Communications
- Digital Marketing
- Creative Communications
- Marketing Research Project
- Exploring the Marketing Professional
- Event Planning and Marketing
- International Marketing Project
- Modern Foreign Language
- Managing Product Portfolios
- Public Relations
- Services Marketing
- Strategic Marketing in a Global Environment
- Transformative Marketing
- Advertising
- Contemporary Issues in Product and Service Development
- Cross Cultural Awareness For Business
- Trends in Technology
- Business to Business Marketing
- Consumer Psychology
- Destination Marketing
- Digital Marketing Strategy (Level 6)
- Dissertation (Marketing)
- Marketing Consultancy Project
Assessment method
How you're assessed You’ll be assessed through:
- mini-projects
- presentations
- group work
- live client work
- examinations
- multiple-choice tests
- essays
- portfolio work
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- P80
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5. |
| PTE Academic | 54 | An overall score of 54 with a minimum of 51 in each skill. |
| TOEFL (iBT) | 79 | 79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. |
| Cambridge English Advanced | Cambridge English: Advanced (CAE) taken after January 2015. An overall score of 169 with no component score less than 162. | |
| Cambridge English Proficiency | Cambridge English: Proficiency (CPE) taken after January 2015. An overall score of 169 with no component score less than 162. | |
| Trinity ISE | Pass | Trinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components |
Unistats information
Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| EU | £9250 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| International | £17200 | Year 1 |
Additional fee information
Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship.
Placement Year and Year abroad fees: UK/Channel Islands and Isle of Man students – £925 | EU – £925 (including Transition Scholarship)| International (Non-EU) – £1900.
Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to port.ac.uk/ug-tuition-fees
For optional study abroad, you may be required to pay for additional costs. These will vary depending on the placement and length of stay, travel, accommodation or subsistence.
Should students wish to enrol for the CIM accreditation then there is a fee involved. https://www.cim.co.uk/qualifications/cim-accredited-degree/
Provider information
University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth
PO1 2UP