Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Overview Marketing is about so much more than advertising. Through this broad degree you'll understand what makes a brand, you'll develop a new product, learn how to understand consumer psychology and improve your ability to make a sale. Marketing is a key part of every business and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree you'll have a deep understanding of how marketing interacts with all the working parts of a business and you'll be able to apply your skills as a marketing specialist in any sector that interests you. Course highlights

  • Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses
  • Apply your learning in a 1-year paid work placement, or through working with a real client in our marketing consultancy module
  • Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree
  • Learn to interpret data to inform your decisions and present that data to a variety of different audiences
  • Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
  • Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of marketing
Careers and opportunities You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module. You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you. Previous graduates of this course have secured jobs such as:
  • marketing executive
  • social media account manager
  • advertising planner
  • ecommerce trading executive
  • international project manager
  • customer relationship executive
  • field marketing executive
  • operations manager: sales and marketing
  • recruitment consultant
Previous graduates of this course have gone on to work for companies such as:
  • Microsoft
  • Sky
  • BMW Financial Services
  • FatFace
  • Quintessentially (luxury lifestyle management)
  • Pendragon (automotive)
  • Blue Reef Aquarium
  • Immediate Media Co. (content and platforms)
  • The Bank of England
After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.


Year 1 Core modules in this year include:

  • Marketing Principles and Practice
  • Business Accounting
  • Business Operations and Systems Management
  • Managing People in Organisations
  • Consumer Insights
  • Discovering the Marketing Professional
There are no optional modules in this year. Year 2 Core modules in this year include:
  • Marketing Communications
  • Digital Marketing
  • Creative Communications
  • Marketing Research Project
  • Exploring the Marketing Professional
Options to choose from in this year currently include:
  • Event Planning and Marketing
  • International Marketing Project
  • Modern Foreign Language
  • Managing Product Portfolios
  • Public Relations
  • Services Marketing
Placement year (optional) After your second or third year, you can do an optional work placement year to get valuable longer-term work experience in industry. Many students have gone on to work for their placement employer after the course. We'll help you to secure a work placement that fits your aspirations. You'll get mentoring and support throughout the year. Year 3 Core modules in this year include:
  • Strategic Marketing in a Global Environment
  • Transformative Marketing
Options to choose from in this year currently include:
  • Advertising
  • Contemporary Issues in Product and Service Development
  • Cross Cultural Awareness For Business
  • Trends in Technology
  • Business to Business Marketing
  • Consumer Psychology
  • Destination Marketing
  • Digital Marketing Strategy (Level 6)
  • Dissertation (Marketing)
  • Marketing Consultancy Project
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Assessment method

How you're assessed You’ll be assessed through:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows: Year 1 students: 58% by written exams and 42% by coursework Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
Institution code:
Campus name:
Main Site
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
PTE Academic54An overall score of 54 with a minimum of 51 in each skill.
TOEFL (iBT)7979 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 169 with no component score less than 162.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 169 with no component score less than 162.
Trinity ISEPassTrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
International £17200 Year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship. Placement Year and Year abroad fees: UK/Channel Islands and Isle of Man students – £925 | EU – £925 (including Transition Scholarship)| International (Non-EU) – £1900. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to For optional study abroad, you may be required to pay for additional costs. These will vary depending on the placement and length of stay, travel, accommodation or subsistence. Should students wish to enrol for the CIM accreditation then there is a fee involved.
Marketing at University of Portsmouth - UCAS