Course summary
This is a Connected Degree Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course. Overview Marketing is about so much more than advertising. This degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society. On this CIM accredited course you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as project management or B2B marketing. You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies. When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study. You’ll enter the job market ready to apply your marketing skills in any sector that interests you — whether you want to work in a specific area of business, for a marketing agency, or as a freelancer. If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too. Course highlights
- Explore the key foundations of marketing, such as consumer behaviour and brands, and focus on the areas that really interest you in your second and third years
- Work on live briefs with real clients as part of your assessments
- Use the same software used in industry
- Earn additional certifications in areas such as SEO and Google Analytics as part of your degree
- Network with industry speakers and explore how marketing is used across different sectors
- Learn from teaching staff who have worked in industry and are actively researching the rapidly changing world of marketing
- Secure a paid placement year with the support of our dedicated Placement Team
- marketing executive
- social media account manager
- advertising planner
- ecommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
Modules
Year 1 Core modules in this year include:
- Business Accounting (20 credits)
- Consumer Insights (20 credits)
- Digital Content Creation (20 credits)
- Discovering the Business Professional (20 credits)
- Managing People in Organisations (20 credits)
- Marketing Principles and Practice (20 credits)
- Creative Communications (20 credits)
- Digital Marketing and Social Media (20 credits)
- Marketing Communications (20 credits)
- Marketing Research Project (20 credits)
- Branding (20 credits)
- Business Venturing (20 credits)
- Event Planning and Marketing (20 credits)
- Innovation Management (20 credits)
- International Business (20 credits)
- International Marketing Project (20 credits)
- Managing Product Portfolios (20 credits)
- Public Relations (20 credits)
- Strategy Marketing and Innovation Study Abroad Year (120 credits)
- Dissertation (Marketing) (40 credits)
- Strategic Marketing in a Global Environment (20 credits)
- Transformative Marketing (20 credits)
- Advertising (20 credits)
- Business Consultancy Project (20 credits)
- Business to Business Marketing (20 credits)
- Contemporary Issues in Product and Service Development (20 credits)
- Cross Cultural Awareness for Business (20 credits)
- Digital Marketing Strategy (Level 6) (20 credits)
- Dissertation (Marketing) (40 credits)
- Global Business Sustainability and Responsibility (20 credits)
- Work Based Learning (40 credits)
Assessment method
How you're assessed You’ll be assessed through:
- mini-projects
- presentations
- group work
- live client work
- examinations
- multiple-choice tests
- essays
- portfolio work
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Association to Advance Collegiate Schools of Business
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- P80
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
UCAS Tariff - 112 - 120 points
A level - BBB - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma
Scottish Higher - Not accepted
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 29 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H4 - H3, H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal
GCSE/National 4/National 5
T Level - M
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6 | English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5. |
Cambridge English Advanced | Cambridge English: Advanced (CAE) (taken after January 2015). An overall score of 169 with no component score less than 162. | |
Cambridge English Proficiency | Cambridge English: Proficiency (CPE) (taken after January 2015). An overall score of 169 with no component score less than 162. | |
PTE Academic | 62 | An overall score of 62 with a minimum of 59 in each skill. |
TOEFL (iBT) | 79 | 79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. |
Trinity ISE | Pass | Trinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components. |
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
EU | £9535 | Year 1 |
England | £9535 | Year 1 |
Northern Ireland | £9535 | Year 1 |
Scotland | £9535 | Year 1 |
Wales | £9535 | Year 1 |
Channel Islands | £9535 | Year 1 |
Republic of Ireland | £9535 | Year 1 |
International | £17200 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth
PO1 2UP