Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary

  • Gain in-depth knowledge of journalism, PR and media.
  • Research, plan, implement and manage successful journalism, PR and media campaigns.
  • Use cutting-edge facilities for content creation and editing.
  • Engage with current debates about the relationship between journalism, PR, media and wider society.
  • Study flexibly — tailoring your learning to your career plans, while gaining a solid understanding of all three subjects.
On this course, you’ll examine key theories and issues relating to journalism, PR and media. You’ll learn with industry experts, and gain wide-ranging knowledge along with useful practical skills. You’ll graduate ready for a range of exciting positions within a dynamic sector. How you learn Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors. Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online. *You learn through *
  • essays
  • practical work
  • case studies
  • reports
  • group work
  • concept maps
  • research projects
  • oral presentations
  • portfolios
Applied learning Work placements You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector. *Networking opportunities * Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR. Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year. You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate. We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association. *Field trips * We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts. You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally. There is opportunity to study abroad with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Module:Digital Skills And Client Management 20 Module:History Of Communication 20 Module:Introduction To Pr 20 Module:Making Media 20 Module:Media Law And Democracy 20 Module:Pr And Persuasion 20 Year 2 Module:Brand Management And Entrepreneurship 20 Module:Reputations, Issues And Crisis Management 20 Module:Research Skills 20 Module:Researching And Reporting 20 Module:Digital Communications In Practice 20 Module:Feature Writing 20 Module:Foreign Language 20 Module:Global Communications Strategy And Critique 20 Module:Life And Style Journalism 20 Module:Radio And Sound Production 20 Module:Tv And Video News Skills 20 Year 3 Module:Placement Year - Final year Module:Contemporary And Professional Issues In Public Relations 20 Module:Dissertation/Applied Project 40 Module:Pr Specialisms 20 Module:Corporate Communications: Strategy And Critique 20 Module:Foreign Language 20 Module:Magazine Creation 20 Module:Magazine Publishing 20 Module:Moral Panics 20 Module:Pr And Power 20 Module:Tv2: Tv Journalism And Production 20

Assessment method


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that the information provided on this web page relates to 2021 courses and is subject to change without notice by Sheffield Hallam University. Please note the University will only admit students who are aged 18 or over at the point of enrolment.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15860 Year 1
International £15860 Year 1

Additional fee information

Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fees for UK students starting full-time undergraduate study in 2023/2024 are £9,250 per year. During your placement year you will pay a reduced fee of £1,200. Our tuition fees for International/EU students starting full-time study in 2023/24 is £15,860 per year. During your placement year you will pay a reduced fee of £1,500-£2000. Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Journalism, Public Relations with Media at Sheffield Hallam University - UCAS