Course summary

.Course Summary The BA Honours in Marketing and Digital Communications at Middlesex University is designed to equip you with the essential skills and knowledge needed for a successful career in the marketing industry. This course provides a thorough understanding of marketing theory and practice, with a focus on developing confident communication and digital marketing skills. You will also have the chance to apply your learning in real-world situations, working on consultancy projects with business clients. Whether you choose the 3-year or 4-year option, the course offers valuable hands-on experience through work placements, which will enhance your employability and provide you with a competitive edge in the job market. Why study this course at Middlesex University? Middlesex University's Marketing and Digital Communications BA is a gateway to an exciting marketing career, with graduates pursuing roles in marketing research, product development, and brand management at leading companies such as JYSK, Lindt, PwC, and Danske Bank. The course offers two options for gaining practical experience: a 36-week sandwich placement as part of the 4-year degree or two 18-week summer placements for the 3-year degree. Additionally, the degree is accredited by the Chartered Institute of Marketing (CIM), offering you qualifications highly valued by employers. You’ll also benefit from the Business School’s strong industry connections and the chance to work on real business projects. What you will learn In the first year, you will develop foundational skills in marketing and prepare for the academic and professional journey ahead. In the second year, the focus shifts to understanding consumer behaviour and how to use this knowledge in marketing practices. The third year will delve into marketing strategies, tools, and branding, giving you the chance to work on practical marketing projects with real clients. This hands-on approach will ensure you're ready for the demands of the marketing industry.