People with marketing know-how are vital to just about every business or organisation. There is always a high demand for skilled marketing graduates. Study for our honours degree and you’ll gain the skills and knowledge businesses really need, opening up your career options. At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career. On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.
Year 1 Business Environment Academic and Professional Skills Economics for Business Business Finance Year 2 Legal Aspects of Business Managing Human Resources Principles and Practice of Marketing Marketing Communications Year 3 Consumer Behaviour Business Strategy Digital Marketing Undergraduate Major Project (Integrated Case Study)
We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our ARU Virtual Learning Environment (VLE). All assignments are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Applicants studying for other qualifications should contact ARU London to discuss their circumstances. We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience. All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths. Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent. Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact [email protected] for more information.
Please click the following link to find out more about qualification requirements for this course
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|