Course summary

Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications digital and social media as well as essential business functions like finance human resource management and operations. Central to life in the 21st century marketing embraces psychology management sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour marketing data analysis branding innovation competition media channels and communications. You engage with both the theory and practice of marketing making links between your studies and workplace practice. You also work on practical marketing projects from real companies learning from professional practitioners. Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM) with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma. 'I appreciate all the help you’ve given me over the years and would like you to know that you’ve made a huge impact in my life for which I will forever feel grateful! Thanks for being such great mentors!'

• Recent graduate winner of Executive Dean’s award

• Industry Expert Panel and constant opportunities with live projects - partner logos listed above

• Study the latest in marketing and communications developments across contemporary contexts including international business

• Learn from staff with extensive industry experience while working on real marketing projects

• Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison

• Benefit from a degree that allows you to step into a marketing career using your CIM qualification

• Develop your career opportunities with a year’s fee-free placement in industry (see below) building your experience adding to your CV and helping you make contacts for the future

• If you need a step up into higher education take the degree over four years and start with a Foundation Year

• Thriving Marketing Club with external events

• Accredited by Charted institute of Marketing Silver and The Institute of Data & Marketing (IDM)