Course summary

Our BSc Management and Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills. This four-year course includes a foundation year (year zero), followed by a further three years of study. During your year zero, you study four academic subjects relevant to your chosen course as well as a compulsory English language and academic skills module. You are an Essex student from day one, a member of our global community based at the most internationally diverse campus university in the UK. After successful completion of year zero in our Essex Pathways Department, you progress to complete your course with Essex Business School. To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments. At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge. This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking. You explore subjects such as:

• digital marketing and social media

• marketing management

• consumer behaviour

• brand management

• business strategy

• organisational behaviour