Marketing (with Foundation Year)

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Open days

13Jun

University of Winchester - Open Afternoon

Undergraduate

1Jul

University of Winchester - Open Day event

Undergraduate

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Learn from staff with extensive industry experience as you engage with real marketing projects

Set yourself up to flourish in your degree and beyond with our Foundation Year

Gain vital networking and skills development on a year-long work placement approved by the Winchester Business School before moving on to the final year of study

Study specialist marketing modules in the key areas of branding, enterprise, management and digital marketing

Learn how to create a brand, undertake market research and respond to marketing briefs

How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry with diverse sectors, roles and career paths. Our three-year Marketing course gives you a critical understanding of the topic within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. And our staff bring an an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content. The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes. The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills. The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities. The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society. Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, consultancy project, work experience or research into management issues. Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice. Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

Course does not award QTS

How to apply

25Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: 3R9X

Institution code:: W76

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Foundation
Year 1
Year 2
Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.

Entry requirements

Qualification requirements

UCAS Tariff - 48 points

GCSE/National 4/National 5

Applicants are usually required to hold a minimum of 1 x A-level or equivalent qualifications (e.g. 1 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

English language requirements

Test	Grade	Additional details
IELTS (Academic)	6	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Unistats information

Operated by the Office for Students

Student satisfaction

Employment after 15 months (Most common jobs)

Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England	£9250	Year 1
Northern Ireland	£9250	Year 1
Scotland	£9250	Year 1
Wales	£9250	Year 1
Channel Islands	£9250	Year 1
Republic of Ireland	£9250	Year 1
EU	£14700	Year 1
International	£14700	Year 1

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).