Course summary

The MSc in Business Analytics programme will help you generate and capture greater competitiveness in data-driven business. Our Business Analytics programme is designed to provide a foundation to those who will determine the scope and direction of data analytics research within their organisation, and communicate the research outcomes to the ultimate decision-makers. Our graduates are trained to participate in the strategic management process, improve the organisation’s financial performance and help design the effective measures of performance of an organisation for which evidence-based data become a strategic asset in the decision-making process. Therefore, the primary goal is to provide an insight into business data analytics and prepare the students to develop the set of skills and attitudes that will evolve into effective leadership skills. Typical backgrounds of students are Accounting, Biology, Business Administration/Studies, Computer Science, Economics, Engineering, Environmental Studies, Finance, Hospitality Management, Human Resources, Information Systems/Technology, Management, Marketing, Mathematics and Psychology. Objectives The main purpose of the master's in Business Analytics programme is to develop a comprehensive set of skills and to encourage the positive attributes that are essential to becoming a successful business analyst. The master's degree is committed not only to imparting specialist skills, but also to developing the so-called "soft skills” which are important in influencing people and organisations. As well as obtaining effective and persuasive communication skills, you will also learn about ethics-related issues, which are another key ingredient to responsible leadership.