Course summary
The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise. Course overview This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector. Why study this course with us? This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector. Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition. Learning You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media. It will enable you to develop a digital strategy, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques.
Modules
Please see our website for the most up to date module information: https://www1.chester.ac.uk/study/postgraduate/digital-marketing
Assessment method
This course is assessed mainly through coursework, although for some of the more practical modules the development of artefacts such as digital advertising materials form part of the assessment. For a full-time student, there are ten to 12 contact hours per week via lectures, seminars, tutorials and tutor surgery sessions, and you will be expected to undertake at least a similar number of hours for private study per week. Contact hours for part-time students will be on a pro-rata basis.
Entry requirements
An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required. Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent. International: Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts. We accept a wide range of qualifications and consider all applications individually on merit. We may also take into account appropriate work experience.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Please see our website for current fee information
https://www1.chester.ac.uk/postgraduate/postgraduate-finance/postgraduate-fees/postgraduate-fees-2022-23
Provider information
University of Chester
Parkgate Road
Chester
CH1 4BJ