Staffordshire University

Degree level: Undergraduate

Games PR & Community Management - Digital Institute London

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Course summary

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Staffordshire University brings a fresh approach to education at its new Digital Institute London. Brand new for September 2019 the Institute is based at Here East, right at the heart of the Olympic Park in London. You will be taught in new open plan learning spaces with the best in new technology and have access to social spaces for industry networking to set you up for the best start. Here East is home to a variety of communications, broadcasting and technological businesses and the metropolis of central London just a tube ride away, meaning the possibilities for social and professional development are endless. This brand new course is the first of its kind in the UK and it will prepare you for a career as a games community manager of the future. Your creative skills will be developed as we immerse you in games culture from day one and our range of high tech equipment will really make you feel like you’ve stepped into an agency. Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners. We have a programme of guest lectures from leading industry experts who will visit each semester to share their experience and set live, real-world briefs for you to work on. This will mean you’ll graduate with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries. On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

Course details


Year 1 Fundamentals of Community Management Games Content Creation: Communities Community Management: for Developers Games PR: Thinking 360 Year 2 Building and developing Communities: Analytics and Beyond Games Content Creation: Social Community Management: AAA Publishers and Global Giants Future Games PR and marketing Year 3 Community Management Events Games Content Creation: Live Crisis Community Management Project Games PR Professional Pitch

How to apply

You can no longer submit a new application for courses starting in 2020.

If you already have a 2020 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.

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Staffordshire University London
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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

For further details of what is and is not included in your tuition fees please visit
Games PR & Community Management - Digital Institute London at Staffordshire University - UCAS